Co-Relations between Graphic - Digital Media Design

13 Dec 2007 - 7:59am
8 years ago
3 replies
1846 reads

Hey Hey,

Currently, I am thinking about >>how<< does graphic design(ers)
change into interface / interactive media based design(ers),
or is it for you still the same apparently fitting in different media?

Where can we find and how can we see the difference?
where is the point designers feeling lost
or thinking that they crossing the edge from the mass media into the
digital media age?

What do you think is the difference between the old design and the
new design?

Does or doesn't the newfangled technology broaden designer's

I would be glad if you could share with me your point of view and
if you could give me some inspirations or criss-cross the list a bit
of brainstorming : ))

Thanks and sincerely, yours


......... as a further way of understanding new conceptions of
imagined spaces ........


13 Dec 2007 - 11:27am
Michael Micheletti

Hi Bärbel,

I do production graphics work for interfaces as well as interaction design.
I've done some print-based graphic design also. We won't go into my coding
background here.

For print-based design, there is so much focus on materials, color
correction, resolution, layout, brand. There are some universal design
concepts you can carry over into interface or web design work, but much you
should leave behind. For instance, I've seen companies pick rich Pantone
colors for their brand that have lots of black in them. These colors look
great on t-shirts at the Gap or printed on glossy stock, but may not carry
over well to the screen, where they can look murky and dull. Where
print-based design often has you working on large formats (300dpi A3
flyers), when you do graphic work for screen interfaces you often must work
with exceptionally tiny canvases (14x14 pixel icons, etc.). For print
graphics, you and your print shop work close for the first couple of jobs to
get color correction right through the entire cycle. On screen, you may have
your own monitors calibrated, but nobody else will, and what you create can
look wildly different on any three random screens you bring it up on.

Still, it is a natural transition to grow interactive design skills from an
existing strong graphic design base. Some of the ways you can do this might
- Take classes in Flash or HTML/CSS and get some practice in a supportive
- Volunteer to help someone with a project. They might be HTML/Flash person,
you can do screen graphics. Join an open source team. Help a charity.
- Create a new skin for a reskinnable application like Winamp. Go the
distance and do all new buttons, meters, indicators, etc.
- Create a great portfolio website to display your print work.

All the above cover dip-your-toes-in-the-water skills for print-based
graphic design moving to screen-based graphic design.

Another option that seems widely respected by the members of this list is to
do graduate study in product design, interaction design, or human factors.
Your existing graphics background and skills plus a masters degree in one of
the related design fields will make you an interesting job candidate.

I hope this is helpful,

Michael Micheletti

On Dec 13, 2007 4:59 AM, aleaylin <aleaylin at> wrote:

> Hey Hey,
> Currently, I am thinking about >>how<< does graphic design(ers)
> change into interface / interactive media based design(ers),
> or is it for you still the same apparently fitting in different media?

13 Dec 2007 - 2:46pm
Patrick Bowen

First off, please excuse this post's soon to be rambling nature.
This is my first post and the ideas are flowing in a quite non-linear

I currently have the postion title of "Interactive Media Designer"
at my company althought I find myself creating random print flyers
and pieces when we do not have the budget or time to use our outside
creative firm. I study Digital Media Arts and Tech. and never
intended to create web or screen based content. Rather I intended to
produce audio and video content. While taking courses in
Flash/HTML/CSS and some script/programming classes I stumbled into
internship and job opportunities that lead to where I am today.

All of that said I find 2 major difference arise when trying to
create for screen and print.

1. The ability to merge media of all types: Digital Media (web or
otherwise) not only has the ability to incorporate
audio/video/graphic media, but flourishes when this is done
correctly. I know audio and video are still often shunned on
websited, but argue that this is due to poor implementation. By
adding motion or audio Digital Media designers have the ability to
engage the user differently through sound and directional content.
Watching how users become engaged and attached to sound is very
intriguing to me.

2. Information structure: With print, even when working with our
creative firm I find the graphic designers and print specialists tend
to lay things out in a linear format (3 follows 2 follows 1). When I
collaborate with interactive designers the information structure
resembles webs....hmmm go figure. The challenges are different.
Graphic: How to put the information in the right order/ Digital:
How to logically connect the nodes.

Hope this lends some light.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new

14 Dec 2007 - 12:51pm
Jeff Seager

There are design principles that translate easily from print media to digital media, and some of the same creative processes make the transition easily. For some time, though I think it happens less often now, I've seen graphic designers utterly resist the flexible nature of web design because they're conditioned to want absolute control over presentation. I've been guilty of it myself.

That way lies madness. The jury is out as to whether the madness manifests more deeply in the designer or the user, but it's a foolish path to pursue. Pursue it if you want to try to prove me wrong.

Some otherwise very good web architects and designers are oblivious to how their designs will be presented to a text-only browser, a screen reader, a Blackberry or some other small-screen browser ... or even how it will display on a standard Postscript printer. That needs to change, because smaller devices and adaptive devices will proliferate and become cheaper in a very short time. The power of this medium is in its flexibility, portability and extensibility. Use it!

People always think that issues of accessibility, like rape or alcoholism, are about somebody else. The vision impairments that will cause people to use screen readers are increasingly more likely with age. You may have noticed that this "baby boom" generation is aging, and substantial wealth is concentrated in this market segment. Businesses soon will be taking note of this and targeting that audience, and those businesses will expect us to know how to reach them even if they're using adaptive devices.

Structural elements are necessarily more flexible on the Web, and we have to think about how a design re-flows into different containers. Designers and editors for the Web must understand this flexible virtual world as well as designers of yore understood modular layout inspired by people like Piet Mondrian.

This virtual digital world is more liquid than solid. As a designer you can work with that. In engineering terms, it's more like building a floating pier than a fixed pier. The challenge now is not to create a changeless work of art, but to design a flexible structure that will flow easily across different digital media.

Jakob Nielsen once said something brilliant about developers inevitably creating complexity, and I think that's true of developers who work for other developers. It's been true of designers who seek the approval of other designers, too. You've heard this before, but good design assists in conveying the intended information quickly, effectively and clearly. Whatever else may change, that will not.

Jeff Seager

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