Is "By invitation only" a better way to get converts to your service in a marketplace with an established player?

15 Dec 2007 - 10:52pm
6 years ago
2 replies
537 reads
Sachendra
2005

I guess the trend was started by Gmail ...you couldn't just sign up
and start using, you had to have an invitation. The same concept is
being used by "Jaiku" and "Pownce".

Does this feeling of exclusivity drive more converts to a new service
in a marketplace with an already established player?

-Sachendra

Comments

16 Dec 2007 - 2:41am
Murli Nagasundaram
2007

Does this feeling of exclusivity drive more converts to a new service

in a marketplace with an already established player?

-Sachendra

Great research question, Sachendra. Speaking only from personal experience,
I think a lot depends on the perceived credibility of the inviter as well as
other perceptions related perceptions. When I received the Gmail invite, I
was already positively disposed towards Google (both the site as well as the
corporation) and was dissatisfied with Hotmail and Yahoo.
I don't know if I would respond in the same way to every 'exclusive'
invitation. The type of application is important. The type of platform is
important. My perception of the user base of the application is important.
Then of course, there might be differences based on whether the service or
technology is for a 'social application'. The tone of invitation --
serious, silly, sophomoric, intriguing, etc. is also something that
influences me. Plus: how busy I am at the time the invite comes in.

To summarize:

-> Satisfaction with existing service provider
-> Perceptions of new supplier (including perception of invitation)
-> Personal needs
-> Type of application
-> Current state of busy-ness

-murli

17 Dec 2007 - 12:01pm
Chris Maissan -...
2007

I imagine it's also done to keep growth predictable. A new system may not be
ready for a sudden surge in traffic. It would be unfortunate if large number
of new users came to check out a site, only to find it unusable. Chances are
they wouldn't give it a second chance.

Chris

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of Murli
Nagasundaram
Sent: Sunday, December 16, 2007 2:41 AM
To: Sachendra Yadav
Cc: discuss at ixda.org
Subject: Re: [IxDA Discuss] Is "By invitation only" a better way to get
converts to your service in a marketplace with an established player?

Does this feeling of exclusivity drive more converts to a new service

in a marketplace with an already established player?

-Sachendra

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