Recruiting research participants

19 Dec 2007 - 11:36am
7 years ago
4 replies
1014 reads
Patrick G

My client is a news and entertainment site that is considering
expanding their focus from a single genre to covering a variety of
related/overlapping genres (sci-fi, horror, mystery, etc.).
Accordingly, in addition to their own user base, they want to conduct
research with fans of related genres. I'm looking for a firm that can
help me screen and recruit participants and handle scheduling
logistics. Would be great if they are in the New York area, but not
required. Any recommendations?




19 Dec 2007 - 11:55am
Tania Schlatter

Hi Patrick,

I've used Michele Moffa, Associate Director at Murray Hill Center
373 Park Avenue South, 10th Floor, New York NY 10016
212.889.5869 FAX
michelem at

I wrote the screener for what we were looking for, and they did a
great job finding appropriate people and scheduling. We used their
facility for the prototype testing we were doing.


Tania Schlatter

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Posted from the new

19 Dec 2007 - 1:40pm
Min Lin


Just a heads-up, it is very pricey to use a recruiting firm (usually a
marketing research firm) to help you find participants. It can easily reach
the $100 per name price tag for the list and you still need extra to pay the
participants. More important, it is quite challenging to make sure they will
find the population you are in your mind (you may forget to put some
screening criteria down or they may have a different understanding of your

If you can find someone to help, try to reach users by yourself so you can
filter the list more effectively. Popular local forums/mailing lists/etc.
will help.


19 Dec 2007 - 3:55pm
Jared M. Spool

On Dec 19, 2007, at 11:36 AM, Patrick Grizzard wrote:

> Any recommendations?

Hi Patrick,

UsabiltyWorks, albeit based out of San Francisco, has a recruiting
arm that does a fabulous job of this.

I suggest you contact Dana Chisnell at dana at I'm
sure she'd be more than happy to explore if there's a match between
what you're looking to do and what her outfit can help with.


Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: jspool at p: +1 978 327 5561 Blog:

20 Dec 2007 - 12:33am
Dante Murphy


I recently worked with Focus Pointe Global to recruit physicians, and they did a great job on very short notice. They aren't in news & entertainment, so maybe not a good fit for you, but I will say this, which might help. Write your own screener, but outsource the recruiting. To pay $100 per name to a recruiting firm is a bargain compared to the absolute nuisance of answering the phone yourself while trying to set up the research and doing all the other stuff you need to do. The only time you should recruit your own participants is when you're doing internal testing.

Good luck with your research!
Dante Murphy
Director of Information Architecture

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