I was reading Supercrunchers , and came across Omniture's Offermatica
Offermatica does real time randomization and analysis of traffic from the
variants of the page. The randomization is important here for validity of
the results. The analysis is per session.
For instance, you want to see, how search box placement or font size affects
product sales. Make the layouts to be tested and see, which one increases
sales in real time. I think this could lead to an incremental microevolution
of layouts, not unlike the biological microevolution (and look what good
that has done...).
So the questions I have are these:
- Have people used Offermatica?
- Since it brings actual statistical analysis into usability testing
based on sales goals, doesn't it lead to the death (or at least to the
significant dent) of the conventional web usability testing (facilitator,
one-on-one etc.)? Put "something" on the web and start incrementing on daily
PS I understand that my message sounds like astroturfing. It is not. I am
only concerned about Nielsen's welfare.