where and how to call an about us link

8 Sep 2004 - 5:58am
11 years ago
2 replies
861 reads
lopez_r6 at tsm.es

We're planning a corporate website. We did a card sort test
and people find and "about us" section

We wonder a couple of things

1. Where to place it. We think that´s logical on the left
of the logo

Company´s logo | About us | Corporate Products | Other customers |

Maybe it´s not related to products and logical taxonomy is not with left to
We did a benchmark study. A lot of companies: Amazon, Yahoo! ...don´t use
an about us section at all

2. The second question is if a good title. We're considering

Company profile
About the company
Who we're

I'd appreciatte suggestion

Rafa López Callejón
Dirección de Comunicación
e mail: lopez_r6 at tsm.es
Tel :+34 680 01 86 79


8 Sep 2004 - 7:24am

Hi Lopez,
It would, I feel, fair enough to say that "About Us" is the most common word
to use for details about the company. So logically that needs to appear in
the title. But I suggest not to use "Welcome to so&so company" etc as it
will not serve any purpose. If your company name is XYZ, you can say in the
title "XYZ Ltd - About XYZ" and similarly name all the titles of all the
pages. Because if you call the title as "About Us", if there are multiple
windows open (which is usually the case), starting the title with About Us
or Welcome will only confuse the user if he looks at it in between his many
tasks. But the company name would ring a bell in his mind.

As for the matter that Yahoo and Amazon donot use About Us at all, since
yours is a corporate website as mentioned in your message, About Us is very
important since it is the only way a user of the website can check into the
details, credibility of the company etc. In Yahoo, the company information
is located at the bottom of the page insignificantly. May be you can try
that out...


8 Sep 2004 - 7:29am
Mitja Kostomaj

Rafa López Callejón wrote:

lte> 1. Where to place it. We think that´s logical on the left
lte> of the logo

Have a look at web design practices.


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