biz dev

25 Jan 2008 - 9:38am
6 years ago
4 replies
517 reads
Mark Schraad
2006

This may only apply to inhouse folks, but I am curious about how you as a designer interact with business development folks? Those are the people, sometimes in marketing, bizdev (obviously) and sometimes in product, that come up with great ideas that they want to flush out.

Is this a collaborative process - or is it more waterfall.? Do you get enough input? Is there research done?

Mark

Comments

25 Jan 2008 - 9:58am
SusieComet
2006

I yell "OUT OF SCOPE" and run away.

:-) Seriously though, the process changes based on the importance (cost) of
the project. For low-cost projects, I will gather everyone in a room for a
few hours, brainstorm, write on the whiteboard until we have our first
design - very collaborative, very little research. For high-cost projects
it is much more formal. BA delivers requirements, I create UI Design spec,
we meet with project sponsors, make changes, we meet with product, make
changes... it's very iterative. UI design starts with requirements,
fleshes out during design, changes again after usability testing, then
there's performance testing that can further change design. There is
usually ample time for research on a high-cost project.

Do I get enough input? Having a dedicated business analyst and engaged
project sponsors helps tremendously.

Mark Schraad
<mschraad at mac.com
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Subject
[IxDA Discuss] biz dev
01/25/2008 09:38
AM

This may only apply to inhouse folks, but I am curious about how you as a
designer interact with business development folks? Those are the people,
sometimes in marketing, bizdev (obviously) and sometimes in product, that
come up with great ideas that they want to flush out.

Is this a collaborative process - or is it more waterfall.? Do you get
enough input? Is there research done?

Mark
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25 Jan 2008 - 1:50pm
Susie Robson
2004

I'm not an "official" designer at my company though I do some design and
work solely inhouse. I am "usability" or, per recent discussions, the
"make it easy" person. I'm very involved every step of the way here,
which is great and it is a collaborative process. I'm fortunate to work
with the teams I work with who are very interested in making the best
possible applications for our staff. I attend all regular project
meetings, incorporate my plan into the process and organize/facilitate
brainstorming sessions, prototyping sessions, as well as other
activities. I do get plenty of input, though when it comes time for
implementation, I may have to give up some things over critical bugs,
etc. I do some research (observe employees working with these apps,
etc.) and also work with the analysts, developers for other research
aspects. There are a few groups where I don't get to do all this but for
the most part, this is how I work.

Susie Robson
The MathWorks
Sr. Usability Specialist
1.508.647.7685

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
Mark Schraad
Sent: Friday, January 25, 2008 9:38 AM
To: discuss at ixda.org
Subject: [IxDA Discuss] biz dev

This may only apply to inhouse folks, but I am curious about how you as
a designer interact with business development folks? Those are the
people, sometimes in marketing, bizdev (obviously) and sometimes in
product, that come up with great ideas that they want to flush out.

Is this a collaborative process - or is it more waterfall.? Do you get
enough input? Is there research done?

Mark
________________________________________________________________
*Come to IxDA Interaction08 | Savannah*
February 8-10, 2008 in Savannah, GA, USA
Register today: http://interaction08.ixda.org/

________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... discuss at ixda.org
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help

25 Jan 2008 - 3:21pm
Adam Connor
2007

I work in-house and I can honestly say "it all depends."

I, and my coworkers, have gone to great lengths to build awareness
throughout the company as to what it is we do and how they can
benefit by engaging us. (We are a large company,and unfortunately
nothing in place ensuring that new projects come to us before
implementation)

Our efforts have been greatly received by some, not so much from
others. So for some things we are engaged right from the beginning
when someone has that spark of an idea and we collaborate to create
really great stuff, other times we are asked just to bless something
without really having done anything, and sometimes we aren't engaged
at all.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=25099

26 Jan 2008 - 1:12pm
Adrian Howard
2005

On 25 Jan 2008, at 14:38, Mark Schraad wrote:

> This may only apply to inhouse folks, but I am curious about how
> you as a designer interact with business development folks? Those
> are the people, sometimes in marketing, bizdev (obviously) and
> sometimes in product, that come up with great ideas that they want
> to flush out.
>
> Is this a collaborative process - or is it more waterfall.? Do you
> get enough input? Is there research done?

Collaboration is the name of the game as far as I'm concerned. Get
everybody in the same room. Throw up as many ideas as possible.
Prioritise them in order of business value. Go away and attack the
most important ones. Come back together in a couple of weeks to
review progress and come up with more ideas. Repeat.

Cheers,

Adrian

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