[event] 2/28 IxDA-SF presents: Mental Models: Sparking Creativity Through Empathy

26 Jan 2008 - 2:40pm
6 years ago
2 replies
1023 reads
k lenox
2006

http://upcoming.yahoo.com/event/288994/

IxDA-SF is back in 2008 with our fourth event in our design tools
series. We are very excited to be presenting Indi Young's book launch
party! Indi will be discussing her book: "Mental Models - Aligning
Design Strategy with Human Behavior".

Mental Models: Sparking Creativity Through Empathy

Anybody can tell you when they're in love, but can they map out the
behavior that leads to this sought-after state? Take a look at other
models of behavior, such as the habits of good project managers, the
diverse considerations that go into the selection of a university,
perhaps what long-distance runners expect while on training runs, or
even what motivates the behavior of cats. Once you understand a group
this deeply, imagine the creativity it sparks for the products you
are designing.

Indi's work spans a number of decades, from the mid-80's when the
desktop metaphor was replacing command line and menu-based systems,
to the mid-90's when the Web first toddled onto the scene, to now,
when designers are intent on crafting good experiences. After 10
years of consulting, Indi helped found Adaptive Path with six other
partners, all hoping to spread good design around the world, making
things easier for people everywhere. Indi's mental models have helped
both start-ups and large corporations discover and support customer
behaviors they didn't think to explore at first. She has written a
book about the mental model method, Mental Models - aligning design
strategy with human behavior, published by Rosenfeld Media.

Date/Time:
February 28, 2008
6:30 pm – Social hour with light refreshments
7:00 pm – Presentation

Location:
CNET Networks headquarters in San Francisco
235 Second Street, 94105
Between Howard and Folsom

Presented by IxDA-SF and CNET Networks. This is a FREE event.

Have a great idea for a future event? Interested in sponsorship? Get
in touch! sf-local at ixda.org

http://upcoming.yahoo.com/event/288994/

Comments

26 Jan 2008 - 2:57pm
k lenox
2006

here's the correct link to upcoming:

http://upcoming.yahoo.com/event/417667

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Posted from the new ixda.org
http://gamma.ixda.org/discuss?post=25182

27 Jan 2008 - 12:26am
k lenox
2006

Here's a link to Indi's book site:
www.rosenfeldmedia.com/books/mental-models

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Posted from the new ixda.org
http://gamma.ixda.org/discuss?post=25182

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