[Plug] Mental Models: Getting Into Your Customer's Head

26 Jan 2008 - 2:05pm
6 years ago
5 replies
934 reads
SemanticWill
2007

*Speaking of mental models etc...*

Check out UIE's virtual seminar:
Mental Models: Getting Into Your Customer's Head
http://www.uie.com/events/virtual_seminars/indi_young/

When it comes to your users, do you really know what they want? Is your team
struggling to agree on a common design because everyone has a different
opinion about what's right? Are you unsure how to organize your site or
product to match user expectations?

Design teams work hard to address the entire user experience, yet many don't
have the right techniques to uncover all the information occupying a user's
attention. To build a robust design, it's essential that design teams firmly
understand what users want to get done. That's where mental models come in.

To help you get into the head of your customers, we've turned to expert UX
designer, Indi Young, who has written the hot off the press book, *Mental
Models:* *Aligning Design Strategy with Human Behavior*.

In this Virtual Seminar, Indi will introduce you to the concept of *Mental
Models*, a method for modeling the attention flow of your users. Mental
Models give design teams a solid method for matching functionality and
features to the user's motivations, thought processes, emotions, and
philosophies.

In this presentation, Indi Young will discuss:

- *How mental models represent the whole user experience.* You will
learn how mental models will help you better understand the entire user
experience before making design and strategic decisions.
- *How to develop mental models that represent the true roots of your
users' behavior.* By walking you through the process of building
mental model diagrams and teaching you the "hallway test," Indi will show
you how to dive down to the core emotions, philosophies, and actions that
drive people's behavior.
- *How you will discover things about your customers you never thought
to ask. *Mental model diagrams enable your team to see beyond the
boundaries of what they've decided is the product. Indi will discuss some of
the valuable information teams have gathered from mental models.
- *Common mistakes to avoid when building mental models*. **

Google, the United Nations, Wells Fargo, and PeopleSoft are just a few of
the organizations that have leveraged Mental Models to improve their designs
and processes. **
Who Should Attend?

This seminar is for web designers, product designers, user ethnographers,
and marketing professionals who want to uncover their customer needs at a
deeper level.
Instructor Biography

Indi Young recently published her long-awaited book, Mental Models: Aligning
Design Strategy with Human Behavior, which shows other user experience
professionals (and laypeople as well) how to align product design with
customer behavior research. Mental models help organizations get inside
their potential customers' minds, which leads to more lucid decision-making
during the lifetime of the design. Indi leads a small band of re-designers
and re-thinkers in a quest to bring the effectiveness of mental models to
enterprises around the globe.

After graduating from Cal Poly with a degree in Computer Science in 1987,
Indi lasted five years as a programmer. During this time she became acutely
aware of gaping holes in software where the user interface ought to be,
because that was what she was responsible for. Having few tools for
understanding user motivations, Indi started out drawing state machines of
user activity, and ended up just going out to talk to users about the deep
roots behind what they were trying to accomplish. Thus her career as a UX
designer was born.
Special Registration Package: Get Indi Young's new book for free

When you sign up for Indi's Virtual Seminar, you'll also receive her newly
published book,* Mental Models: Aligning Design Strategy with Human
Behavior. *This book will teach you how to better understand your users
before making design and strategic decisions.

On Sat, 26 Jan 2008 11:57:24, Kim lenox <k_lenox at mac.com> wrote:

> here's the correct link to upcoming:
>
> http://upcoming.yahoo.com/event/417667
>
>
>
>
>
> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> Posted from the new ixda.org
> http://gamma.ixda.org/discuss?post=25182
>
>
> ________________________________________________________________
> *Come to IxDA Interaction08 | Savannah*
> February 8-10, 2008 in Savannah, GA, USA
> Register today: http://interaction08.ixda.org/
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

--
~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"
-------------------------------------------------------
will evans
user experience architect
wkevans4 at gmail.com
-------------------------------------------------------

Comments

28 Jan 2008 - 9:51am
Jared M. Spool
2003

On Jan 26, 2008, at 12:05 PM, W Evans wrote:

> *Speaking of mental models etc...*
>
> Check out UIE's virtual seminar:
> Mental Models: Getting Into Your Customer's Head
> http://www.uie.com/events/virtual_seminars/indi_young/

Will,

Thank you for posting this.

To the list, in general: Would y'all like to see an announcement (aka
"plug") for our events on IxDA? I've been resisting posting them only
because I felt it was too "commercial" (and I figured my snarking no-
value-added comments were enough noise). If people wouldn't mind a
single mention of events as they appear on our calendar, I'd be happy
to oblige.

What are your thoughts? (Is there an IxDA List-Priest who wants to
help with policy here?)

Jared

p.s. I promise that none of our event announcements will try to
"define" anything, leaving that to the momentum of the list. I
wouldn't want to steal any thunder.

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: jspool at uie.com p: +1 978 327 5561
http://uie.com Blog: http://uie.com/brainsparks

28 Jan 2008 - 11:52am
Bruno Figueiredo
2007

I think that is fine to present events like these on the list. If we
look at the IxDA homepage it seems that the discussion list was
intended to be split into topics, even though I think they might not
be working yet. Under the current classification these would fall
under "Events" so I think that it would be useful if every post
showed the associated category. That way we wouldn't need a coding
system like [Plug].

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=25185

28 Jan 2008 - 1:47pm
Dave Malouf
2005

I'm not list-priest any more, but there have been lots of examples of
orgs like UIE posting on this list, with little or no complaint from
any user. It isn't a HUGE thing and those that have done it have
been VERY good about it.

I think that as long as it is noted as commercial, and it is kept to
a minimum it is all good.

-- dave

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=25185

28 Jan 2008 - 2:29pm
Josh Seiden
2003

Here's the current policy:

---start policy-----

*Advertisements for Products and Services*

Because it is important for interaction designers to keep abreast of
new products and services that might be useful in their work, a
vendor can advertise such a product or service once on this list.
Please refrain from placing any sort of advertisement in your
signature. Our list administrators permanently ban from the list
anyone who repeatedly violates this guideline.

---end policy-----

Our current interpretation of this is that Events fall under this
heading--and that appropriate event notices are certainly welcome.

If anyone disagrees, please share your thoughts with me off-list.

And if you do post events, it is indeed very helpful to preface them
with "[Event]"

Thanks,
JS
List Rabbi

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=25185

28 Jan 2008 - 3:17pm
Jeff Howard
2004

Bruno wrote:
> If we look at the IxDA homepage it seems that the
> discussion list was intended to be split into topics,
> even though I think they might not be working yet.

The topics are working, but they only apply to the website, not
e-mail. Here's the list of topics:

http://www.ixda.org/topics.php

IxDA curators sort threads by topic when appropriate, though I'll
admit that we seem to be falling behind. If you'd like to sign up to
help curate IxDA threads, contact the volunteer coordinators at
volunteer at ixda dot org.

// jeff

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=25185

Syndicate content Get the feed