How to sell good software

27 Jan 2008 - 7:06pm
733 reads
Oleh Kovalchuke

On a more positive note. How to sell software, which is not crappy (this is
for business customers).

1. Make software, which is needed.
2. Offer trial periods.
3. Offer *long enough* money back guarantee (what is "long enough" depends;
how about six months for enterprise software?).

This technique would not necessarily work to ensure software quality for
large environment - too much time and effort would have to be invested in
the deployment and learning, and that by itself creates buy-in for the
crappy software.


4. Offer free services to install/uninstall software and to train people to
use it - an incentive to make software, which does not require training or
guided installation.
I thought about including a rebate for these services with the money back
guarantee, but that could be abused too easily.

None of the above is necessary in the absence of competition.

Oleh Kovalchuke
Interaction Design is the Design of Time

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