[EVENT] Reminder: IxDA-SF presents Indi Young "Mental Models", Thursday Feb 28, 6:30pm

26 Feb 2008 - 5:49pm
6 years ago
2 replies
944 reads
San Francisco IxDA
2008

Hello friends-

IxDA-SF is very excited to be presenting Indi Young's book launch
party! Indi will be discussing her book: "Mental Models - Aligning
Design Strategy with Human Behavior". www.rosenfeldmedia.com/books/
mental-models

Please join us and feel free to pass on to others!
http://upcoming.yahoo.com/event/417667

*******
Mental Models: Sparking Creativity Through Empathy

Anybody can tell you when they're in love, but can they map out the
behavior that leads to this sought-after state? Take a look at other
models of behavior, such as the habits of good project managers, the
diverse considerations that go into the selection of a university,
perhaps what long-distance runners expect while on training runs, or
even what motivates the behavior of cats. Once you understand a group
this deeply, imagine the creativity it sparks for the products you
are designing.

Indi's work spans a number of decades, from the mid-80's when the
desktop metaphor was replacing command line and menu-based systems,
to the mid-90's when the Web first toddled onto the scene, to now,
when designers are intent on crafting good experiences. After 10
years of consulting, Indi helped found Adaptive Path with six other
partners, all hoping to spread good design around the world, making
things easier for people everywhere. Indi's mental models have helped
both start-ups and large corporations discover and support customer
behaviors they didn't think to explore at first. She has written a
book about the mental model method, Mental Models - aligning design
strategy with human behavior, published by Rosenfeld Media.

Location:
CNET Networks headquarters in San Francisco
235 Second Street, 94105
Between Howard and Folsom

Time:
6:30 pm – Social hour with light refreshments
7:00 pm – Presentation

Presented by IxDA-SF and CNET Networks. This is a FREE event.

*******

Comments

29 Feb 2008 - 5:16pm
San Francisco IxDA
2008

To the San Franciscans in the house--

I wanted to get on the list and thank you all for making another
successful event. Indi Young gave a really great presentation and
book promotion last night about Mental Models, presenting some useful
ideas to put in your toolbox with nice down-to-earth examples. CNET
provided food and drink, hosting a great turnout of around 100
people.

If you'd like to do more than just attend, I wanted to let you know
that IxDA-SF is actively seeking people to help with planning and
execution of our monthly events, along with along with help with some
other initiatives we're thinking about. If you'd like to get in a
little deeper, please respond to me directly.

Thanks to everyone! Look forward to seeing you next month!
dani

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=26501

29 Feb 2008 - 5:21pm
San Francisco IxDA
2008

To the San Franciscans in the house--

I wanted to get on the list and thank you all for making another
successful event. Indi Young gave a really great presentation and
book promotion last night about Mental Models, presenting some useful
ideas to put in your toolbox with nice down-to-earth examples. CNET
provided food and drink, hosting a great turnout of around 100
people.

If you'd like to do more than just attend, I wanted to let you know
that IxDA-SF is actively seeking people to help with planning and
execution of our monthly events, along with along with help with some
other initiatives we're thinking about. If you'd like to get in a
little deeper, please respond to me directly.

Thanks to everyone! Look forward to seeing you next month!
dani

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=26501

Syndicate content Get the feed