Data on "back to top" links

3 Mar 2008 - 11:58am
8 years ago
2 replies
861 reads

Does anyone have any data on the effectiveness of "back to top" links?
Are they any better than just scrolling back up?

Best regards,

Russell Wilson
Vice President of Product Design, NetQoS


4 Mar 2008 - 5:32am
Bruce Esrig

Here are some thoughts from content architecture.

A link should indicate its purpose. What do I get if I follow it?
"Table of contents"

Another good technique is to offer Related links at the bottom of a topic.
If one of them goes to the same page, that could be indicated.
Related links
Cultivating other types of flowers ...
Other considerations when cultivating snapdragons
(this page) ...

Best wishes,

Bruce Esrig

2008/3/3 V V <vv100187 at>:

> Here's a link to Nielson's research where he argues that linksshould be
> used to navigate to a different page and within-page links causesconfusion
> and should be avoided.
> But, a research study by found that users are frustrated
> if they have to scroll down a long page and hence they suggest providing
> appropriate links that will allow the user to access the needed
> information
> directly instead of scrolling the page. Here's the report
> I think that having the 'back to top' link facilitates ease
> of use if the page is really long. Does the 'back to top' link always take
> the user
> to start of the page or does it take user to back to top of the section of
> the
> page (if the user landed to this section by following a link). In the
> former case,
> changing the phrase from 'back to top' to 'start of the page' or 'top of
> page'
> followed by an up arrow will be clearer. In the latter case, using
> descriptive section
> headings will be clearer (for e.g. 'back to Projects').
> -Suba
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