April 9 - Jan Chipchase/Nokia presents in San Francisco

1 Apr 2008 - 5:19pm
1084 reads
Peter Merholz

On April 9, come to Adaptive Path's offices (363 Brannan Street) for
not one, but TWO glorious presentations.

The information is also on Upcoming.org, and if you do plan on coming,
please say you are "attending" or "watching" there.

The headliners are Jan Chipchase and Duncan Burns from Nokia Design,
Title: Street Hacks: From Design Research to Prototype to

How long have you been using your current cell phone? And what
happened to your previous model? If you live in a country like India,
China or Ghana the answer is likely to involve the vibrant used phone
market and, somewhere along the line the informal repair cultures -
guys on the street who appear able to fix pretty much anything using
little more than a flat surface a screwdriver and knowledge.

This presentation will highlight the mobile phone hacking skills
available on the streets of cities from Accra and beyond, the
sophisticated ecosystem of reverse engineered repair manuals and
highlight how it challenges our thinking about what it means to make,
distribute our products. The presentation will introduce Remade - a
phone made from upcycled and recycled products.

To start the evening, Adaptive Path's Brandon Schauer will present on
The Long Wow, a preview of his talk he'll give at the IA Summit:
Customer loyalty — the idea that a customer will return to you
repeatedly — is a hot topic these days. It’s been in the spotlight
ever since business author Frederick Riechfield introduced the "Net
Promoter Score," a simple calculation used to measure the loyalty of
your customers.

Although it’s become easier to measure customer loyalty, it's just not
that simple to create it. Rewards cards, frequent-whatever-programs,
and other artificial attempts at customer loyalty just get in the way.
Instead, engaging customers in more meaningful relationships over time
is what builds true loyalty. And that is where well-planned, notably
great experiences can play a big role in business.

This presentation lays out an experience-centric approach to fostering
and creating loyalty by systematically impressing your customers again
and again. The Long Wow challenges creators of customer experiences to
plan across channels, time, and disciplines to identify a progression
of seduceable moments.


6:00-6:30 - Gather, socialize
6:30-7:15 - Adaptive Path Presents
7:15-8:00 - Nokia Design Presents
8:00-9:00 - Hang out and talk

Again, RSVP via Upcoming


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