Designing for Specific Audiences- in this caseFinance

25 Apr 2008 - 11:07pm
627 reads
Dante Murphy

The one thing I have noticed in designing productivity and decision support software for financial folks (specifically bond fund managers and traders) is that they can manage a staggering amount of information all at once. In fact, the reason I was brought on to that project (replacing a more dogmatic colleague) is because I was willing to increase the information density to an almost absurd level...imagine a color-coded dahsboard with almost no whitespace and 8-point fonts! The key was, they LOVED it. So be prepared to put your experience and expectations on hold, and listen to your some cases, they really DO know what they want.

If you have any specific questions, feel free to contact me off-list.



From: discuss-bounces at on behalf of paige saez
Sent: Thu 4/24/2008 10:34 PM
To: discuss at
Subject: [IxDA Discuss] Designing for Specific Audiences- in this caseFinance

Has anyone on the list been involved with designing any web applications for
a finance oriented audience?

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