JOB: Associate Dir. of Online Experience & Branding, Stanford University, Stanford Law School
5 May 2008 - 2:36pm
>The Office of Communications and Public Relations is the best source >for up-to-date and accurate information about Stanford Law School. >The team works with faculty, staff and students to inform a variety >of important audiences about what is going on at the law school. >Members of the communications and public relations team serve as >media liaisons for the school; plan and execute communications to a >variety of audiences; write, edit, and produce the school's alumni >magazine, Stanford Lawyer; oversee content development for the >school's website; coordinate and consult on a variety of >publications and print materials; and more. > >Reporting to the Associate Dean for Communications and PR, the >Associate Director will drive the strategic development and >maintenance of the Law School's public website and intranet, >prioritizing and balancing the law school's business and marketing >goals with client requests, and with a user-centered approach to >design of the overall online, user experience. >This position will also play an important brand gatekeeper and >project management role related to online and print projects for the >Law School. > >Duties > >Advance the website strategy to establish a compelling online >destination that enables users to effectively conduct business with >the law school in a >manner that builds brand equity through task-oriented content and >functionality, effective messaging, and an overall, user-friendly >experience that harnesses emerging technology. >Specifically, the Director will develop a strategy that encompasses >these core aspects of the 'branded user experience': > * Requirements gathering, documentation, synthesis, and prioritization, > * Business and marketing "intelligence", > * Content strategy and model (text, images, other assets), > * Functional strategy and model (what the site lets users do), > * Interaction design (the "usability" of the site, i.e. the > synthesis of information architecture and functional design, > including navigation, > * prompting conventions, iconography, search, etc.), > * Graphic user interface (the look and feel layer atop the > interaction design, synthesizing usability design with branding), > * Content management (content lifecycle, asset management, > scheduled publishing), > * Web site enhancement, > * Start to finish project and team management, > * Client management, > * Quality assurance. >Act as a liaison between internal clients, the IT department, and >other clients/partners within the university. Participate in >regular, essential meetings with key clients to gather their needs >for new or expanded web content and functionality, and translate >those needs into requirements. Translate business and marketing >goals, client requirements, and a user-centered design approach to >the IT team to determine the feasibility of proposed projects and >design solutions, and vice versa. > >Manage all third party vendors/contractors/consultants hired to >deliver web services including delivery, driving design decisions, >timeline, project scale and budget. > >Spearhead innovation of the law school's websites. Design features >and prototypes based on user requirements, usability standards, the brand >platform, strategic business and marketing goals, and client requirements. > >Provide leadership in creating and managing brand and design >standards and strategically oversee the integrity of the overall >site experience. Drive usability; appreciate how to balance >business, marketing and creative goals to drive user-interaction. >Create and iterate information architecture schemes and interaction >design models. Manage the development of graphic user interface designs. > >Work closely with internal web teams and clients, and oversee the >development of the project plan, deliverables, and timelines >detailing specific critical paths. Drive the project team to meet >the timelines as agreed upon, maintaining the critical path. Hold >regular team meetings to manage schedule, obtain updates, discuss >issues and resolve problems with the project. Update/report on >project schedules on a weekly basis, and communicate changes to the >project team, clients and other stakeholders, and senior >administrators when appropriate. > >Champion the brand identity guidelines for SLS, explain and enforce >policies and practices, and assist with strategic decisions about >brand standards with internal clients and external vendors/suppliers >for print and web. > >Project manage the annual admissions/career services materials >production cycle. > >Qualifications >This role requires strategic thinking, innovative ideas, >analytical/problem-solving skills, decision-making, sophisticated >communication and team-building skills, design talent, a fundamental >understanding of >Internet technology, and a strong comfort level with technical >concepts. Direct experience managing a large-scale website redesign >project preferred. > >Minimum of 7 to 10 years experience in the industry. > >Proven expertise at translating business, marketing, and technical >requirements into a compelling user experience. Seasoned ability to >manage client relationships and expectations. Brand identity system >experience a plus. Print production management experience a plus. > >Robust understanding of web information architecture, user-centered >interaction design, visual design systems, content lifecycles, and >Web best practices. Demonstrated proficiency in Photoshop, >Illustrator, and Flash. HTML proficiency a plus. Understand web >standards, W3C specifications and browser-specific peculiarities, >i.e. knowledge of cross-browser portability problems and solutions. > >Understanding of how and when to use focus groups, and how to >incorporate audience and client feedback. > >Experience as an information architect, interaction designer, and/or >graphic user interface designer at a creative interactive/marketing >agency a plus. > >Excellent project management fundamentals, including project >planning and scheduling, risk management. > >Ability to work effectively with many different personalities to >build a cohesive team, and meet client expectations, which are high. > >Ability to manage multiple initiatives in a fast-paced, >deadline-driven environment, and must have grace under pressure to >establish and nurture >positive client relationships. > >This position requires flexibility in terms of availability outside >normal business hours. > >How to apply: > >All qualified and interested applicants must apply online via the >Stanford jobs website: http://jobs.stanford.edu/. Enter "29884" in >the Keyword Search field to locate this job description and to apply.