User Registration Processes: Double Opt-in success rates
6 May 2008 - 10:38am
5 years ago
Can anyone direct me to research on drop out rates for online systems that require a user to click a link in a verification email to complete a registration process? So far the only research I've found is related to email marketing. The system I am working on requires the user to be more actively engaged in the application and therefore I don't think the email research is applicable.