How to evaluate long-term engagement

3 Jun 2008 - 2:58pm
678 reads
Dante Murphy
2006

Does anyone know of any methodologies or case studies for evaluating (or
predicting) long-term engagement? Any specific application to social
networking sites would be great, but analogous examples from video
games, enterprise software, or whatever else are welcome. Most of my
testing experience is for a single point in time, so the impressions are
transient and don't benefit from (or account for) repeated use and
exposure.

Feel free to contact me off-list if you have any questions.

Thanks!

Dante Murphy | Director of User Experience| D I G I T A S H E A L T H

229 South 18th Street | Rittenhouse Square | Philadelphia, PA 19103 |
USA

Email: dmurphy at digitashealth.com

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