How to evaluate long-term engagement

3 Jun 2008 - 3:58pm
864 reads
Dante Murphy

Does anyone know of any methodologies or case studies for evaluating (or
predicting) long-term engagement? Any specific application to social
networking sites would be great, but analogous examples from video
games, enterprise software, or whatever else are welcome. Most of my
testing experience is for a single point in time, so the impressions are
transient and don't benefit from (or account for) repeated use and

Feel free to contact me off-list if you have any questions.


Dante Murphy | Director of User Experience| D I G I T A S H E A L T H

229 South 18th Street | Rittenhouse Square | Philadelphia, PA 19103 |

Email: dmurphy at <>

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