I'm currently working on the re-design of a bank. When visiting their
website it currently defaults to the Personal Banking section, which is the
case with many other banks. On the other hand, other sites do have a
dedicated homepage that highlight the main entry points (i.e. Their
different banking offerings; personal, commercial banking, etc.).
Even though most of their customers fall under the Personal Baking umbrella,
I'm recommending to create a homepage which will provide first-time users
will a clear explanation of what the website is and what they can do in it
as opposed to always defaulting to the Personal Banking page where they are
provided with too many options.
>From my own research there are more banks that make use of a homepage which can be overriden via cookie on subsequent visits. I'm debating whether to
recommend that they have a homepage or not, but I'm wondering if there is
additional research related to this.