Badges? We don't need no steenkin' badges.

27 Jun 2008 - 3:11pm
5 years ago
5 replies
488 reads
Robert Hoekman, Jr.
2005

Suppose you're creating a campaign site for which the major call to action
for users is to grab the HTML for a "badge" (an image) and stick it on their
own site.
My instinct is that the word "badge" is all wrong. As in, a button that says
"Get the badge" and serves as the only call to action on the homepage of
said site will not do its job of getting people to the landing page nearly
as well as it needs to.

What other terms have been used for this? What other terms could be used for
this?

Thanks in advance for your insights!

-r-

Comments

27 Jun 2008 - 3:22pm
Bryan J Busch
2006

How about an example screenshot and something like "Get this for your
own site" or just "Put this on your Web site!"

A clear example should go far enough explaining what it is and what
the benefit would be.

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=30843

27 Jun 2008 - 3:30pm
Catriona Lohan-...
2007

take a look at how You Tube handles code grabs... simple Embed term


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27 Jun 2008 - 3:49pm
Spencer Nowak
2008

I agree that "Grab the badge" is an insufficient call to action.
However, replacing that with a different phrase with the same general
idea will leave you no better off.

Instead, since the site is already issue-centric, tell the potential
badge-grabber what they will accomplish by getting the badge. Users
don't go to a "Save the Whales" website looking for a badge for
their site, they go because they want to help save the whales.
Something like "Have a website? Help us raise whale awareness!"
will attract people who aren't familiar with the idea of "badges"
and make it clear that by getting the badge they will be doing
something for the cause they support.

People go to campaign sites to find out more about the cause or to
try to contribute (if they have already been won over). Telling them
to "get" something implies that they will gain - go to the grocery
store to get food, to Starbuck's to grab a coffee, work in order to
get paid - but they have come intent on giving. So offer them a way
to give. Tell them what they have to power to accomplish, and make
sure they know that whatever they do will be valuable to and valued
by the cause.

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=30843

29 Jun 2008 - 12:29am
Robert Hoekman, Jr.
2005

>
> Users don't go to a "Save the Whales" website looking for a badge for
> their site, they go because they want to help save the whales.
> Something like "Have a website? Help us raise whale awareness!"

Great point. This is definitely what I need to communicate here—I just
couldn't figure out what sounded wrong about my version, despite being sure
that it was the wrong message.

Cheers!

-r-

29 Jun 2008 - 11:00am
Jennifer Berk
2007

Since Spencer's example was about whaling, here's a page I've been
working on recently that addresses the same question:
http://www.stopwhaling.org/site/c.foJNIZOyEnH/b.2663467/k.1020/Help_Promote_StopWhalingorg_Online__IFAW_US.htm

The headline is "Help Promote StopWhaling.org Online," with
instructions below about how to use the banners on your own site. The
subhead below the banners is "Save the Whales with Web 2.0," which may
actually be a better illustration of talking about "what they will
accomplish."

A couple other interesting examples:
http://oyceter.livejournal.com/460808.html
http://www.blogher.com/blogher-08-buttons-im-going-im-speaking-im

Jennifer Berk
Amplify Public Affairs

On Fri, Jun 27, 2008 at 4:49 PM, Spencer Nowak <spencer.nowak at gmail.com> wrote:
> Instead, since the site is already issue-centric, tell the potential
> badge-grabber what they will accomplish by getting the badge. Users
> don't go to a "Save the Whales" website looking for a badge for
> their site, they go because they want to help save the whales.
> Something like "Have a website? Help us raise whale awareness!"
> will attract people who aren't familiar with the idea of "badges"
> and make it clear that by getting the badge they will be doing
> something for the cause they support.

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