Suppose you're creating a campaign site for which the major call to action
for users is to grab the HTML for a "badge" (an image) and stick it on their
My instinct is that the word "badge" is all wrong. As in, a button that says
"Get the badge" and serves as the only call to action on the homepage of
said site will not do its job of getting people to the landing page nearly
as well as it needs to.
What other terms have been used for this? What other terms could be used for