It uses artificial intelligence to create heat maps that are supposed to
replicate what one would see with eye tracking.
Some of the developers in my shop have gotten a hold of it. I have yet to
see a heat map that makes sense. The first ones they did attributed the
greatest area of interest to white space. For my own amusement I created a
heat map for a dilbert cartoon and most of the attention was attributed to
the masthead and one characters head (out of 6 panels.) Clearly the AI
doesn't understand context. I was wondering exactly in what instances you
thought it might be useful, if at all.
The truth is more important than the facts - Frank Lloyd Wright