feng-gui

31 Jul 2008 - 12:53pm
4 years ago
3 replies
658 reads
Paul Trumble
2004

Has anyone taken a serious look at this tool? http://www.feng-gui.com/

It uses artificial intelligence to create heat maps that are supposed to
replicate what one would see with eye tracking.

Some of the developers in my shop have gotten a hold of it. I have yet to
see a heat map that makes sense. The first ones they did attributed the
greatest area of interest to white space. For my own amusement I created a
heat map for a dilbert cartoon and most of the attention was attributed to
the masthead and one characters head (out of 6 panels.) Clearly the AI
doesn't understand context. I was wondering exactly in what instances you
thought it might be useful, if at all.

Paul Trumble
UX Lead

--
The truth is more important than the facts - Frank Lloyd Wright

http://www.trumbling.com/
http://www.flickr.com/photos/paultrumble/

Comments

31 Jul 2008 - 8:59pm
KS Wang
2007

The algorithm seems more focused on the colors you use and how clustered the
screen elements are, but it doesn't understand the context. I uploaded a pic
of a hot bikini bade on a red background some half a year ago, and it
indicates that the eye would focus only on the background, and none given to
the bikini babe.

2008/8/1 Paul Trumble <paultrumble at gmail.com>

> Has anyone taken a serious look at this tool? http://www.feng-gui.com/
>
> It uses artificial intelligence to create heat maps that are supposed to
> replicate what one would see with eye tracking.
>
> Some of the developers in my shop have gotten a hold of it. I have yet to
> see a heat map that makes sense. The first ones they did attributed the
> greatest area of interest to white space. For my own amusement I created a
> heat map for a dilbert cartoon and most of the attention was attributed to
> the masthead and one characters head (out of 6 panels.) Clearly the AI
> doesn't understand context. I was wondering exactly in what instances you
> thought it might be useful, if at all.
>
> Paul Trumble
> UX Lead
>
> --
> The truth is more important than the facts - Frank Lloyd Wright
>
> http://www.trumbling.com/
> http://www.flickr.com/photos/paultrumble/
> ________________________________________________________________
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4 Aug 2009 - 7:50pm
Ben Woods
2008

Hello -

Has anybody used http://www.feng-gui.com or have any thoughts on it? A
colleague sent me some analysis using the site's services and I'm not sure
what to think of it. I'm inclined to think that at best it's not nearly as
good or rich as actual user research (though at low cost); at worst it gives
the appearance of credibility to otherwise poor analysis.

Thanks,

Ben Woods

5 Aug 2009 - 12:05am
Santiago Bustelo
2010

Feng-gui's free analysis is not worth the investment.

--

Santiago Bustelo, Icograma
Buenos Aires, Argentina

//// IxDA Buenos Aires: http://www.ixda.com.ar

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