feng-gui

The algorithm seems more focused on the colors you use and how clustered the
screen elements are, but it doesn't understand the context. I uploaded a pic
of a hot bikini bade on a red background some half a year ago, and it
indicates that the eye would focus only on the background, and none given to
the bikini babe.

2008/8/1 Paul Trumble <paultrumble at gmail.com>

> Has anyone taken a serious look at this tool? http://www.feng-gui.com/
>
> It uses artificial intelligence to create heat maps that are supposed to
> replicate what one would see with eye tracking.
>
> Some of the developers in my shop have gotten a hold of it. I have yet to
> see a heat map that makes sense. The first ones they did attributed the
> greatest area of interest to white space. For my own amusement I created a
> heat map for a dilbert cartoon and most of the attention was attributed to
> the masthead and one characters head (out of 6 panels.) Clearly the AI
> doesn't understand context. I was wondering exactly in what instances you
> thought it might be useful, if at all.
>
> Paul Trumble
> UX Lead
>
> --
> The truth is more important than the facts - Frank Lloyd Wright
>
> http://www.trumbling.com/
> http://www.flickr.com/photos/paultrumble/
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Feng-gui's free analysis is not worth the investment.

--

Santiago Bustelo, Icograma
Buenos Aires, Argentina

//// IxDA Buenos Aires: http://www.ixda.com.ar

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=44374