For a product we are redesigning, we are beginning to add advertising
to our desktop software. This will come in the form of contextually
relevant ads because of something the user searched for and they will
also be delivered on the homepage of our application. The ads on the
homepage will not necessarily be spam. They will be things that have
the potential to be relevant to our users, but in no way help users
reach their goals of why they are using this application.
My question is, you can have a page like Amazon.com. When I go to
their homepage without logging in, they just push items to users. The
chance of this item being related to what the user wants is pretty
slim...but for some reason, users put up with it. When I open up an
application like Quicktime, I am just spammed with content that I
could care less about. I know they are trying to this to drive revenue
to their iTunes store, but for some reason in a desktop application,
it feels more like spam than it does on the homepage of a website.
Has anyone had experience with integrating advertising in desktop
software, or know of any research of user attitudes towards ads in
desktop software vs web sites?