So, Jared Spool came up with the 5-second
Then I wrote about it in Designing the Obvious <http://www.rhjr.net/dto> .
Then a guy named Matt Milosavljevic read the book, got inspired, and built
an app that makes 5-second tests ridiculously easy.
The homepage needs some clarification about the purpose and process, but
other than that, it's really great. Here's how it works:
1. Go to www.fivesecondtest.com, enter your email address, upload a
screenshot/comp of what you want to test, and click "Create my test".
2. From the next screen, copy the URL and paste it into an email to the
people you want to have perform the test. (The test URL is also emailed to
3. A user opens the test page, sees a short explanation about what will
happen and what she needs to do.
4. The user clicks "Start test". The screen changes to show the image you
uploaded for 5 seconds.
5. When the 5 seconds are up, the user is shown a screen with 5 input
fields. It asks her to enter everything she remembers about the screen.
6. When she clicks "Done", she sees a final screen that thanks her. It even
offers a way for the user to create her own 5-second test (nice touch!).
7. The information she entered is emailed to you.
The whole thing takes about 30 seconds to set up, and about a minute for a
user to complete.