Article in Today's New York Times on Design and Design Thinking

5 Oct 2008 - 8:58am
5 years ago
2 replies
686 reads
Chauncey Wilson
2007

Today's Sunday New York Times has an article on design and design
thinking. It is accessible at:

http://www.nytimes.com/2008/10/05/business/05unbox.html?_r=1&ref=business&oref=slogin
(Note, you might have to have a subscription to this read)

A few quotes from the article by Janet Rae-Dupress (October 4, 2008).

"Properly used, design thinking can weave together elements of
demographics, research, environmental factors, psychology,
anthropology and sociology to generate novel solutions to some of the
most puzzling problems in business."

"'It would be overreaching to say that design thinking solves
everything. That's putting it too high on a pedestal,' Mr. Kembel
says. 'Business thinking plus design thinking ends up being far more
powerful.'"
(Note, the reference here is to George Kembel, co-foudner and exec
director of the d.school at Standford).

There are a few interesting examples of the use of metaphor (the
change from a "living room metaphor" for Saturn showrooms to an
"interactive museum" where people are invited to touch and play with
'car things" (the living room metaphor when examined from the
viewpoint of a guest is one where people are on their best behavior
and may not want to ask many questions or play with someone's
possessions."

Chauncey

Comments

6 Oct 2008 - 12:23pm
Mark Schraad
2006

The article characterizes design thinking pretty narrowly. The article
is really talking about UCD. Always good to have the topic discussed
in the mainstream press though (at least I think the Times is
mainstream).

Mark

On Sun, Oct 5, 2008 at 9:58 AM, Chauncey Wilson
<chauncey.wilson at gmail.com> wrote:
> Today's Sunday New York Times has an article on design and design
> thinking. It is accessible at:
>
> http://www.nytimes.com/2008/10/05/business/05unbox.html?_r=1&ref=business&oref=slogin
> (Note, you might have to have a subscription to this read)
>
> A few quotes from the article by Janet Rae-Dupress (October 4, 2008).
>
> "Properly used, design thinking can weave together elements of
> demographics, research, environmental factors, psychology,
> anthropology and sociology to generate novel solutions to some of the
> most puzzling problems in business."
>
> "'It would be overreaching to say that design thinking solves
> everything. That's putting it too high on a pedestal,' Mr. Kembel
> says. 'Business thinking plus design thinking ends up being far more
> powerful.'"
> (Note, the reference here is to George Kembel, co-foudner and exec
> director of the d.school at Standford).
>
> There are a few interesting examples of the use of metaphor (the
> change from a "living room metaphor" for Saturn showrooms to an
> "interactive museum" where people are invited to touch and play with
> 'car things" (the living room metaphor when examined from the
> viewpoint of a guest is one where people are on their best behavior
> and may not want to ask many questions or play with someone's
> possessions."
>
> Chauncey
> ________________________________________________________________
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6 Oct 2008 - 3:41pm
Jared M. Spool
2003

On Oct 6, 2008, at 1:23 PM, mark schraad wrote:

> (at least I think the Times is
> mainstream)

You & Sarah Palin

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