So, I'm working with a startup right now, that has zero funding (for
real, not because they don't understand/support design) for Usability
and User Research studies... and I'm trying to get creative with how
to gap this void, with tangible information of some sort.
Our users are in other countries- and as point-people there, I have a
few sales reps, tho that's it.
My immediate craving is to just get to know our users beyond our own
(and industry-wide) assumptions about them- and for Christmas, a
chewy Ethnography study falling out of the sky would shoot this
designer straight over the moon.
So I'm asking y'all here for suggestions/recommendations of resources
(books or online stuff) to help me develop some initial "getting-to-
know-our-users" work... and then guidance with how to collect/analyze/
assemble findings from mid-process usability studies. Initially I'm
thinking that surveys might be my only option in this- and
suggestions to help in composing/planning those would be awesome- as
would be other ideas of additional/alternate/better devices to employ.
I'm very lucky in that I've worked with some incredible individual
researchers and research firms over the last 5 years, and have
learned so much from them... but one of the greatest things I've
learned from all of my involvement with research/study projects, is
simply how little I really know at all.
Any suggestions, feedback, or guidance would be truly appreciated.