Examples of Well Designed (large) Online Forms

21 Oct 2008 - 7:01am
7 years ago
3 replies
3972 reads
Adam Connor

My management has asked me to compile a list of well designed online
forms (structurally and visually). In particular those that consist of a
large number of fields (30+) and a number of different types of data
being requested (Personal information, demographic information,
preferences, and so on)

If you know of anything publicly accessible or have any private examples
you'd be willing to share, I'd greatly appreciate it.

Thanks in advance.


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21 Oct 2008 - 7:20am
Adam Connor

Thanks to Brooke Baldwin for pointing out that my initial request was
a little unclear.

What I'm looking for are examples of large online forms (or sets of
online forms that make up a larger data collection process).

What is of particular interest to me would be examples where
organizations have taken larger multi-page forms that exist in the
"paper world" and converted them to some sort of online

What I'm hoping to gather here is not related to any specific
project I'm working on. Just looking to put together a reference for
members of the company to think about as we progress in moving many of
our paper forms and applications to a web environment.

I hope this clarifies some things. I look forward to any examples you
are all willing to share.


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21 Oct 2008 - 7:55am
Andy Polaine

I thought there might be a few at the Australian Tax Office, but I
think they've taken to using custom software. Might be worth digging
around though: http://www.ato.gov.au

Or you might try and apply for Australian Citizenship online: https://www.ecom.immi.gov.au/citz/applyNow.do?form=1300t
(you can save the form and come back to it, so you don't need to

They're pretty rubbish as forms go, at least in terms of look, but
they do output (or used to) a PDF copy just like the paper one. I
remember thinking it was remarkably easy given how hard it was to get



Andy Polaine

Research | Writing | Strategy
Interaction Concept Design
Education Futures

Twitter: apolaine
Skype: apolaine


21 Oct 2008 - 10:29pm

Hi Adam

A while back I designed two moderately-long online forms for the
Australian utility, Origin Energy. They are the first two forms
accessible from this page:
http://www.originenergy.com.au/2070/Sign-up-online. (The third form
was designed by Origin themselves adapting the design of the first
two forms.)

Unfortunately some of the other large online forms I have designed
are not publicly available or not built yet. But good general places
to look are other energy retailers, banking sites (e.g. online loan
applications) and health insurance sites.

You might also want to ask your question on the mailing list of the
international form professionals body, Business Forms Management
Association. You can find their website at bfma.org and the mailing
list at http://www.bfma.org/formspace/main.htm.

Best of luck,

Jessica Enders
Principal, Formulate Information Design

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