Human Factors International Persuasion, Emotion, and Trust (PET) design class?

23 Oct 2008 - 10:41am
5 years ago
2 replies
1975 reads
Torey Maerz
2008

Has anyone been to the PET design class offered through Human Factors
International? http://www.humanfactors.com/training/PET.asp

Is it any good? What do you think about the topic? Any alternatives?

-----Message Disclaimer-----

This e-mail message is intended only for the use of the individual or
entity to which it is addressed, and may contain information that is
privileged, confidential and exempt from disclosure under applicable law.
If you are not the intended recipient, any dissemination, distribution or
copying of this communication is strictly prohibited. If you have
received this communication in error, please notify us immediately by
reply email to Connect at principal.com and delete or destroy all copies of
the original message and attachments thereto. Email sent to or from the
Principal Financial Group or any of its member companies may be retained
as required by law or regulation.

Nothing in this message is intended to constitute an Electronic signature
for purposes of the Uniform Electronic Transactions Act (UETA) or the
Electronic Signatures in Global and National Commerce Act ("E-Sign")
unless a specific statement to the contrary is included in this message.

While this communication may be used to promote or market a transaction
or an idea that is discussed in the publication, it is intended to provide
general information about the subject matter covered and is provided with
the understanding that The Principal is not rendering legal, accounting,
or tax advice. It is not a marketed opinion and may not be used to avoid
penalties under the Internal Revenue Code. You should consult with
appropriate counsel or other advisors on all matters pertaining to legal,
tax, or accounting obligations and requirements.

Comments

24 Oct 2008 - 2:12am
Omkar Shende
2005

I've attended a session on Digital UX Strategy in Mumbai conducted by Jerome Nadel (Chief Experience Officer @ HFI), which covered the PET aspects.

I'll be attending the course in Mumbai, India in January '09.

I believe application of usability principles is hygiene (a must do) while we should do much more in terms of providing a compelling user experience to engage the users. And like any other HFI course, they've defined the methods to implement that compelling user experience.

They say, with usability one can achieve consistency, IA, efficiency & ease while PET will deliver uniqueness of brand, persuasion architecture and desirability.

I'm looking forward to attend this course.

24 Oct 2008 - 7:20am
Chauncey Wilson
2007

I haven't taken the HFI course, but did attend the presentation on
Persuasion at the last UPA conference and thought that they did a good job
discussing the issues. For a solid overview of the role of persuasion in
design, you might want to get B.J. Fogg's book on persuasive technologies
which highlights a set of principles about how to design persuasive
technologies. We are almost always designing our systems to be persuasive
implicitly if not explicitly and Fogg was one of the first to try and codify
some of the principles, most of which are derived from research in social
psychology. The emotional aspect of design has been getting more publicity
with Affective design, an early book by Patrick Jordan on pleasurable
computing, and more recent books on emotional design by Don Norman and
others.

I think that much of what we do in our work is designing a system to
be persuasive in some way and understanding the principles of persuasion and
persuasive technologies is useful for an interaction designer. If you want
some entertaining reading on persuasion, get the books by Robert Cialdini
(he has coauthored a recent book with many short essays on persuasion).
Wikipedia has a short blurb on Cialdini.

http://en.wikipedia.org/wiki/Robert_Cialdini

Chauncey

On Thu, Oct 23, 2008 at 11:41 AM, Maerz, Torey <Maerz.Torey at principal.com>wrote:

> Has anyone been to the PET design class offered through Human Factors
> International? http://www.humanfactors.com/training/PET.asp
>
>
>
> Is it any good? What do you think about the topic? Any alternatives?
>
>
>
> -----Message Disclaimer-----
>
> This e-mail message is intended only for the use of the individual or
> entity to which it is addressed, and may contain information that is
> privileged, confidential and exempt from disclosure under applicable law.
> If you are not the intended recipient, any dissemination, distribution or
> copying of this communication is strictly prohibited. If you have
> received this communication in error, please notify us immediately by
> reply email to Connect at principal.com and delete or destroy all copies of
> the original message and attachments thereto. Email sent to or from the
> Principal Financial Group or any of its member companies may be retained
> as required by law or regulation.
>
> Nothing in this message is intended to constitute an Electronic signature
> for purposes of the Uniform Electronic Transactions Act (UETA) or the
> Electronic Signatures in Global and National Commerce Act ("E-Sign")
> unless a specific statement to the contrary is included in this message.
>
> While this communication may be used to promote or market a transaction
> or an idea that is discussed in the publication, it is intended to provide
> general information about the subject matter covered and is provided with
> the understanding that The Principal is not rendering legal, accounting,
> or tax advice. It is not a marketed opinion and may not be used to avoid
> penalties under the Internal Revenue Code. You should consult with
> appropriate counsel or other advisors on all matters pertaining to legal,
> tax, or accounting obligations and requirements.
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

Syndicate content Get the feed