[EVENT] NYC - Thu. Nov. 20 - Will Evans - "Built For Conversation: The Interaction Design of Social Media Networks"
27 Oct 2008 - 8:04am
4 years ago
IxDA NYC requests the pleasure of your company at our November event, "Built
For Conversation: The Interaction Design of Social Media Networks" by
visiting speaker Will Evans. Our host for the evening will be the generous
people of HUGE.
"Built For Conversation: The Interaction Design of Social Media Networks"
Social Media Networks, because they are built on the collective
participation of individuals, can only be effectively guided by means of a
researched and learned examination of social psychology. It is the
interaction designer's job to understand how social media ecosystems are
likely to evolve, given the interaction of the application constraints with
users -- each of which with their own goals, prejudices, social ties, needs
for sociality and irrational decision-making.
Design choices affecting application design, functions, and features can
only steer individual and aggregate participation within the social network.
This talk will begin with the basics of social psychology as it pertains to
social media and networking sites and give a brief overview of identity
creation in the context of social networking theory.
We will discuss design patterns in social media site architecture and their
impact on human behavior, and why interaction designers engaged in building
social networking ecosystems must leverage sociology, social network
analysis, and behavioral economics to ensure their social media site is
Built for Conversation. Time permitting I will discuss two case studies -
why social media/networking functionality failed on Kayak.com, and why it
succeeded on Gather.com -- lessons learned the hard way.
DATE and TIME
Thursday, November 20th
6:30 - 7:00 networking and refreshments
7:00 - 8:00 presentation
8:00 - 8:30 Q&A and discussion
Important: Please plan to arrive no later than 6:50 p.m. to clear security
and be seated.
ABOUT OUR SPEAKER
Will Evans is founder and Principal User Experience Architect for Semantic
Foundry with 14 years industry experience in information architecture user
experience design. His experience includes directing interaction design and
information architecture for AIR Worldwide, UX architect for web 2.0 social
networking site Gather.com, and UX architect responsible for information
architecture and interaction design for Kayak.com. He has worked at
enterprise technology companies Lotus/IBM (where he was the senior
information architect), and Curl, a DARPA-funded MIT project at the MIT
Laboratory for Computer Science. Most recently, Will has lead redesign
projects incorporating social media, crowdsourcing and social networking for
startups and Fortune 100 companies.
Will holds masters degrees in business administration, human-computer
interaction and cognitive psychology. His interests and studies have focused
on design, information architecture, human factors and information
visualization. He earned his undergraduate degree in mathematics and
ABOUT OUR HOST
HUGE is a leading independent interactive agency that specializes in
building sustainable businesses online for some of the largest and most
demanding companies in the world. Founded in 1999, HUGE has evolved a unique
methodology and culture that combine the best aspects of research,
user-centered design, product planning, and technology expertise. The
customer experiences designed by HUGE generate over $3.6 billion in annual
revenue and are visited by over 120 million unique users each month. With
offices in New York, Los Angeles, Atlanta and London, clients include IKEA,
JetBlue Airways, Scholastic, TheStreet.com, Time Inc. and Readers Digest.