Special event with LIMITED seating - frog design & NYC IxDA present "Tiger.Blam/ Designing for Global Impact" - Jan Chipchase of Nokia

28 Oct 2008 - 7:13am
1467 reads
Dave Malouf

*frog design and IxDA NY present:*

Tiger.Blam / Designing for Global Impact
A conversation with Nokia's Jan Chipchase on effective design research
in cross-cultural mobile markets

Date: Wednesday November 5th, 2008

Registration: 6:00pm (refreshments served) Please arrive by 6 to
allow time to get through security. Photo ID required by security to
enter building. It must match the name on the registration list.

Presentation: 6:30pm to 8:00pm (includes Q&A)
Networking: 8:00pm to 8:30pm

JPMorgan Chase Auditorium
277 Park Avenue
New York, NY 10017
(between 47th & 48th)

Cost: FREE, but you must RSVP

RSVP by Friday October 31st at http://tinyurl.com/64uxlg
You must enter the following code to register: "#ixda"

About Jan Chipchase:

Jan Chipchase is one of a team of researchers and anthropologists
working at Nokia. Based within the design organization at Nokia, his
job is to study people around the world - how they behave, communicate
and interact with each other and the things around them. He shares his
observations and insights with Nokia designers, who often accompany
him on field trips, helping them to create new ideas for how mobile
devices will look, work and be used in the future.

Most of his time is spent in the field conducting research projects.
This takes him out onto the streets, into people's homes and public
spaces to observe, document and analyze the rich tapestry of everyday
life. Recent projects include visiting Uganda to look at shared phone
use, several trips to India to look at how design can make mobile
devices more accessible to people with low or non-existent levels of
literacy and a study in South Korea looking at how early adopters were
reacting to the then recently launched mobile TV.

His research focuses on the future three to fifteen years from now -
understanding today's base human motivations, detecting early signals
of new trends and combining this knowledge with an understanding of
where technology is heading. The research is used by the design
team together with a suite of other tools to help inform and inspire
the design of future products, features, applications, services and
platforms. In 2006 alone this took him to fifteen different countries,
helping Nokia understand both the similarities and differences between

About design mind:

The design mind speaker series is an effort to bring together today's
leaders in business, technology, and design for an evening of
interdisciplinary discussion and debate. Held in frog's studios
throughout the US, Asia, and Europe, the series invites prominent
speakers from a wide range of disciplines to share their perspectives
on market trends, cultural innovations, and more.

About IxDA NY:

The Interaction Design Association (IxDA.org) is a member-supported
organization committed to serving the needs of the international
interaction design community. With the help of more than 10,000
members worldwide, we provide a network for advancing the discipline
of interaction design.

IxDA was founded in 2003 as an online discussion list and in just 5
years the organization has grown to include over 60 local groups
worldwide and the first global conference on interaction design and
for interaction designers. Our next conference, Interaction 09 |
Vancouver, takes off where our first conference, Interaction 09 |
Savannah, left off as a space bringing the best broad talent of
interaction designers together from around the world

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