> I have had limited success with personas. For me, it has been an invaluable > aid in understanding how a product's interaction should work. Despite my > best efforts to communicate its effectiveness, however, the concept has not > sat well with developers and managers; they see it as too "touchy-feely".
I'm lucky to be currently working with developers and managers who've
been starved for exactly the kind of clarity that personas can bring:
"when I say 'the primary user is a Sales Engineer, does everyone else
agree who that really is?" Writing up even simple personas almost
immediately brought up things both general and specific that were
disputed. I think they saw it as exactly the sort of touchy-feely stuff
that was completely ignored up until that point.