Re: Personas

5 Dec 2003 - 1:35pm
346 reads
Andrew Otwell
2004

> I have had limited success with personas. For me, it has been an invaluable
> aid in understanding how a product's interaction should work. Despite my
> best efforts to communicate its effectiveness, however, the concept has not
> sat well with developers and managers; they see it as too "touchy-feely".

I'm lucky to be currently working with developers and managers who've
been starved for exactly the kind of clarity that personas can bring:
"when I say 'the primary user is a Sales Engineer, does everyone else
agree who that really is?" Writing up even simple personas almost
immediately brought up things both general and specific that were
disputed. I think they saw it as exactly the sort of touchy-feely stuff
that was completely ignored up until that point.

andrew

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