The above wired article is about a PBS series called "They Made America". It
is about how the biggest impacts to both US and world culture and commerce
have not come from those that invented things but those who have innovated
those inventions into harnessable transformative solutions.
The reason I'm forwarding this is that I'm really intrigued by this concept
that the best solution is not something completely new, but rather turning
an existing idea on its edge and transforming it into something useful,
desireable and pursuasive.