We're excited to announce that Matthew Milan, principal at Normative,
will be presenting at the next IxDA Toronto meeting, exactly two weeks
Saab Owners Never Forget: The Role of Novelty in Interaction Design
Affordance and consistency are nice: nobody complains when you create
something that is easy to use. But in the business world, being usable
or even useful just isn't enough. Experiences need to stand out and
drive brand recognition.
The talk will explore the role of novelty in interaction design, and how
it can be applied to create memorable branded interactions. In addition
to digging into examples of how novel interactions have been used to
build and reinforce brand affinity, the session will also explore the
theories behind the use of novelty in design. Novelty isn't about making
things different for the sake of being different.
Instead novelty is a driver of innovation and change, and helps to more
closely connect experiences with brands.
Attendees will leave with a clear understanding of why novelty matters
in interaction design, and what considerations go into using novelty to
create strategic business advantage.
Centre for Social Innovation
215 Spadina Ave, Suite 120
Wednesday November 26, 7pm
We will head to The Rivoli after the presentation for refreshments.