Google goes ACD?
19 Nov 2008 - 8:48am
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.pauric
2006
No, the other ACD - Audience Centered Design (o;
"Google remains driven by engineers but there has to be a shift in the
development process, which will be led by the Creative Labs group"
http://www.australianit.news.com.au/story/0,25197,24662121-15306,00.html
Sounds like an in-house agency with the 'freedom to create things on
a whim' and hopes drive the direction of product development.
I'm left thinking that someone at google isnt on the right koolaid...
/pauric
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This approach reminds me of SAP's DST division...
http://www.sapdesignguild.org/job_offers/jobs_dst.asp
It looks like a "creative bunch to change our engineering-driven
corporate culture" group, even though "audience" as a word is somewhat
marketing speech.
milan
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milan guenther * interaction design
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