Google goes ACD?

19 Nov 2008 - 8:48am
5 years ago
1 reply
540 reads
.pauric
2006

No, the other ACD - Audience Centered Design (o;

"Google remains driven by engineers but there has to be a shift in the
development process, which will be led by the Creative Labs group"

http://www.australianit.news.com.au/story/0,25197,24662121-15306,00.html

Sounds like an in-house agency with the 'freedom to create things on
a whim' and hopes drive the direction of product development.

I'm left thinking that someone at google isnt on the right koolaid...

/pauric

Comments

19 Nov 2008 - 9:30am
milan
2005

This approach reminds me of SAP's DST division...
http://www.sapdesignguild.org/job_offers/jobs_dst.asp

It looks like a "creative bunch to change our engineering-driven
corporate culture" group, even though "audience" as a word is somewhat
marketing speech.

milan
--
milan guenther * interaction design
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+33 6 67 11 13 83 * www.guenther.cx

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