No, the other ACD - Audience Centered Design (o;
"Google remains driven by engineers but there has to be a shift in the
development process, which will be led by the Creative Labs group"
Sounds like an in-house agency with the 'freedom to create things on
a whim' and hopes drive the direction of product development.
I'm left thinking that someone at google isnt on the right koolaid...
This approach reminds me of SAP's DST division...
It looks like a "creative bunch to change our engineering-driven
corporate culture" group, even though "audience" as a word is somewhat
milan guenther * interaction design
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+33 6 67 11 13 83 * www.guenther.cx