Tom Peters' new book, which itself is heavily
designed, makes design one of its main themes:
Design, the ultimate edge
In the world of Tom Peters, design is so critical that
it should be on the agenda (along with a professional
designer) of every meeting in every single department.
Design, like lifestyle, is one of the few
differentiating factors, and companies that ignore the
power of elegant and functional design will lose.
> From: TLWilkens at aol.com > > ...this time, from Tom Peters: > > "The dumbest mistake is viewing design as something > you do at the end of the > process to 'tidy up' the mess, as opposed to > understanding it's a 'day one' > issue and part of everything."