Another question from the front lines reading through Steve Mulder's latest
(The User is Always Right) and some of the modemapping/mental modelling
(Mental Models - Indi Young's latest published by Rosenfeld) literature. Who
is the right person/role in the UX/UE hierarchy (or other department -
Marketing, etc...), in your opinion, to create the user Personas and/or Mode
Have read a lot of conflicting opinions out there, and have my own gut
response, but what would you - or do you - do in practice?
I am in the IxD role currently and am being tasked with developing our
companies UX/UE strategy.