I searched through the threads and did not find anything on the topic.
Our application, a web-based CRM, offers a number of reports. When designing
the report, I formatted the reports so that field labels appear smaller and
paler than values. The rationale: focus the attention of people to the data
not to the labels.
Some colleagues of mine strongly oppose this approach and want field labels
to be bold and the same font size as values, claiming that this is a
standard way of doing it. My objection is that this way labels become too
heavily emphasized and distract the eyes of the viewer from the data.
I will appreciate some thoughts and references to research.