Perhaps call the employe login link: "Remote Employee Login", as
that sounds like what it does.
Instead of "Corporate Information", perhaps "About [companyname]"
I've seen the "graphics" section of many corporate web sites
called "Press Kit", "Media Kit", and "[companyname] In The
News", depending on what's really there, and for whom it's
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
Find our who is using the site the most now. Is it people outside the
company? Is it people looking for that login link?
In either case, the best place is the same place all the online store
places put it.
I shouldn't have to tell you where that is...
Experts, like the people reading ixda discussions are a good source
for best practices. However, I think you need to get your users
involved in this process, even if you have no budget for it yet.
It%u2019s a great way to counter-balance the previous owner%u2019s
opinions with the voice of the people.
First identify the broad categories of people using the Intranet:
Executives, inside sales, field sales, marketing, managers, product
development specialists, etc. Invite a representative of each of
these groups to a working lunch where you do a traditional card sort
exercise, which will result in a good set of terminology for the
links, and a hierarchy of how things should be organized. If you
don%u2019t have info about card sorts, please email me and I%u2019ll
find some for you to work with.
Then create a profile on each of the user types you have identified.
With their input, create some realistic scenarios of how these user
types will use the Intranet. (For more info how to create user
scenarios for employee portals see the related link on the home page
of my web site, usography.com.) Step through each of these scenarios
and see if the structure you came up with after the card sort makes
sense. Make adjustments as necessary, and then socialize this to the
stakeholders to get their buy-in.
This approach will give you an organic, bottom-up organizational
structure and nomenclature system that will be authentic to your
In addition to the answers posted so far, I hope this will help...
Before I begin, I have to ask:
- what is the site objective
- who are the target audience
- what is the current usage pattern
- what was the reason for the redesign
- has a benchmark analysis of sorts, or any SWOT analysis been as
part of this redesign?
Yes, I think it is important to involve internal users, but if they
are not the site target audience, what we tend to end up with is a
site that works for internal users, but not intuitive to the
customers or general public. So, you'll have to make the call on
1) If the site is targetted at business partners and customers, or
general public, the intranet login should really be kept separate and
if possible, not be on the site at all. But yes, it is difficult to
change current habits, so if the best is to make the link as
invisible as possible, may I suggest "Intranet Login". The word
"login" automatically suggests special access is needed before the
site is viewable.
2) Perhaps you can call it "About us" instead of "Corporate
Information"? That will resolve being too "Corporate", and you can
have "Corporate Responsibility" next to that.
Some companies don't extract texts from pdf brochures specially into
the web sites as it may result in consistency issues later.
Hope this helps you.
Cheers, and good luck with your project.