Any thoughts on promo codes in an ecommerce experience?
2 Feb 2009 - 12:32pm
5 years ago
I'm curious if anybody has some thoughts on the addition to promo
codes to ecommerce pages of a site. Our client will have a lot of
email and direct mail campaigns that lead users to input promo codes
to get specific localized savings. We want to make it easy for these
users to access and include the codes for savings.
One thought is if we make the promo code entry global and overly
pervasive, users without promo codes may feel left out and defer their
purchase until they can find one? (not sure if this is even an issue).
A couple of options we can take:
1) Include the ability to add promo codes on a hidden page associated
to the DM or Email
2) Include the ability to add promo codes on all product pages next to
a summary configurator
3) Include the ability to add promo codes only on a promo code page
associated to a special pricing page
4) Include the ability to add promo codes only on the checkout experience
I'm sure there are a few other options as well as combining some of
the options but those are the first ones that come to mind. Any/All
feedback would be much appreciated.