New Announcement: HFI PET Course Scheduled for May 6-9 in NYC

10 Feb 2009 - 8:21am
1634 reads
Mona Patel

An Invitation to Register for “How to Design for Persuasion, Emotion,
and Trust (PET Design)”

HFI will be presenting its new course for Usability professionals on
Wednesday, May 6 – Friday, May 9, in NYC. The course explores the
next wave in Web site design – persuasive design – designing for
persuasion, emotion, and trust. Register soon, this course is filling
up quickly!

Register here:

About the Course
Persuasion, emotion, and trust (PET) are critical factors for
creating successful online interactions. The growing reliance on
e-channels makes an engaging customer experience more important than
ever. This course provides the essential knowledge to transition from
being a classical usability engineer to become a complete user
experience designer.

You'll learn to develop persuasive strategies and implement
research-based methods throughout the design process to make your
website more trustworthy and convincing.

Whether your site is e-commerce, informational, or transactional, you
can establish deeper relationships with your customers by
understanding how people make decisions that lead to conversion.
You'll learn techniques to probe the subtle motivations and
emotional triggers that influence people’s reactions to your message,
content, and offers.

Why PET design?
While traditional user-centered web design focuses on designing for
usability, it is now essential to design for Persuasion, Emotion, and
Trust to satisfy customer needs and meet business objectives.

In this course, you will learn advanced techniques to motivate people
to explore, discover, interact, and return to your website. Whether
your site, application, or product is informational, functional, or
transactional, PET design teaches you how to influence people to make
decisions leading to conversion. You'll learn how to:
• Engage customers
• Persuade users to act
• Achieve measurable results

Invest in your career
Join the thousands of user experience professionals who already know
that HFI training is one of the best investments you can make to
enhance and advance your career.

Learn from the best
HFI has earned a reputation as the world’s most well-respected
user-experience design firm and is the leader in usability and
user-centered design training. This course will be taught by Mona
Patel, HFI VP of Eastern Region. Mona is HFI's expert on the
emotional response to design.

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