Even as the pace of society, business, and the Internet continue to
increase, many budgets and time lines continue to decrease. To
compound this issue, there is a serious disconnect between business
goals, user goals, and what visitors actually do on your site. UX
practitioners need a simple and efficient way to reconcile these
diverse needs while taking action on their data.
Join us to learn about a new method for incorporating quantitative
data such as web analytics and business intelligence into your
qualitative user experience deliverables: personas, wireframes, and
more. This presentation will include discussions of online business
models, feedback loops for ensuring cross-discipline collaboration,
and ongoing revisions.
ABOUT THE SPEAKER
Marko Hurst is the Director of User Experience for Colangelo (an
Omicom subsidiary) and has worked for Fortune 500 companies such as
Proctor & Gamble, Unilever, Kraft, Ford Motor Company, and Motorola.
Marko also develops artificial intelligence around decision-making
and maintains a blog on analytics at MarkoHurst.com.
Marko is the co-author of "Search Analytics For Your Site." With
Lou Rosenfeld, Marko is bridging the gap between user experience and
web analytics by teaching UX professionals how to use quantitative
data without a degree in mathematics. This new direction in industry
practice helps companies see where they are leaving money on the
tableand how to get it back.
ABOUT THE EVENT
JPMorgan ChasePark Avenue
270 Park Avenue
New York, NY 10017
(Park Ave between 47th and 48th on WEST side of street. Not the
brightly lit, newer building.)
Registration closes at 12:00 AM Friday, 2/13 (2 bus. days before the
Refundable until noon, Thursday, 2/17 (2 bus. days after the event)
by sending a request to RSVP at nycupa.org.
Transferable on or before noon Monday, 2/17 (1 bus. day before the
event) by sending a request to RSVP at nycupa.org. You must notify us,
and get a confirmation, of this transfer or it will not be valid.
NO EMAIL RSVPs ACCEPTED FOR THIS EVENT
Members of our parent organization, the Usability Professionals'
Association, must join the NYC chapter to qualify for member rates.
We encourage everyone to join our parent organization, though you do
not need to do so to become a member of our chapter. To learn more,
please visit us at http://www.nycupa.org.