[Event] NYC UPA 2/17: User Experience and Analytics by Marko Hurst

10 Feb 2009 - 9:04pm
1064 reads
Elena Melendy

The New York City Usability Professionals' Association invites you to

Designing Outcomes for Usability: The Future of User Experience &

a presentation by Marko Hurst, Director of User Experience at

Tuesday, February 17, 2009
Networking: 6:00 pm, Presentation: 6:30 pm
JPMorgan Chase - Park Avenue

Please scroll down for event and registration details.
Register at: http://nycupa20090217.eventbrite.com


Even as the pace of society, business, and the Internet continue to
increase, many budgets and time lines continue to decrease. To
compound this issue, there is a serious disconnect between business
goals, user goals, and what visitors actually do on your site. UX
practitioners need a simple and efficient way to reconcile these
diverse needs while taking action on their data.

Join us to learn about a new method for incorporating quantitative
data such as web analytics and business intelligence into your
qualitative user experience deliverables: personas, wireframes, and
more. This presentation will include discussions of online business
models, feedback loops for ensuring cross-discipline collaboration,
and ongoing revisions.


Marko Hurst is the Director of User Experience for Colangelo (an
Omicom subsidiary) and has worked for Fortune 500 companies such as
Proctor & Gamble, Unilever, Kraft, Ford Motor Company, and Motorola.
Marko also develops artificial intelligence around decision-making
and maintains a blog on analytics at MarkoHurst.com.

Marko is the co-author of "Search Analytics For Your Site." With
Lou Rosenfeld, Marko is bridging the gap between user experience and
web analytics by teaching UX professionals how to use quantitative
data without a degree in mathematics. This new direction in industry
practice helps companies see where they are leaving money on the
table—and how to get it back.



JPMorgan Chase–Park Avenue
270 Park Avenue
New York, NY 10017
(Park Ave between 47th and 48th on WEST side of street. Not the
brightly lit, newer building.)


6:00–6:30: Networking & refreshments
6:30–8:00: Announcements, Presentation, Q&A
8:00–8:30: Post-presentation networking
8:30–10:00: Dinner with speaker (optional)*

*Please note that dinner is an optional, post-event social activity
and is not included in the event fee. Dinner attendees are expected
to pay for their own food and drink.


$15 for non-members; $10 for members; $5 for students
(Pre-payment online required for all tickets)

Please register at: http://nycupa20090217.eventbrite.com

Registration closes at 12:00 AM Friday, 2/13 (2 bus. days before the

Refundable until noon, Thursday, 2/17 (2 bus. days after the event)
by sending a request to RSVP at nycupa.org.

Transferable on or before noon Monday, 2/17 (1 bus. day before the
event) by sending a request to RSVP at nycupa.org. You must notify us,
and get a confirmation, of this transfer or it will not be valid.


Members of our parent organization, the Usability Professionals'
Association, must join the NYC chapter to qualify for member rates.
We encourage everyone to join our parent organization, though you do
not need to do so to become a member of our chapter. To learn more,
please visit us at http://www.nycupa.org.

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