The truth about Apple's market share [was: What is Usability...]

21 Nov 2004 - 8:45pm
557 reads
Larry Tesler
2004

At 5:27 PM -0500 11/21/04, Rai wrote:
>Probably the gains in last year was due to iPod's enormous success.
>This surely goes to Jobs innovative approach to deliever. John Schully
>might have not thought about it at all.

Sculley thought about it a lot. He knew the Mac was losing strength
in 1989. He recognized that a new, innovative product line was needed
to start Apple on another climb. He bet mainly on the Newton, with a
hedge bet on spinoff General Magic. Both were ahead of their time.

But the Newton put the ARM microprocessor on the map. ARM stock
generated $700+ million for Apple. That cash helped Jobs buy time to
implement his turnaround. And the high-performance, long-battery-life
market that ARM pioneered made iPod possible.

So, in a roundabout way, Sculley's Newton helped to enable Jobs' iPod.

Larry Tesler

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