The truth about Apple's market share [was: What is Usability...]
21 Nov 2004 - 7:45pm
At 5:27 PM -0500 11/21/04, Rai wrote:
>Probably the gains in last year was due to iPod's enormous success. >This surely goes to Jobs innovative approach to deliever. John Schully >might have not thought about it at all.
Sculley thought about it a lot. He knew the Mac was losing strength
in 1989. He recognized that a new, innovative product line was needed
to start Apple on another climb. He bet mainly on the Newton, with a
hedge bet on spinoff General Magic. Both were ahead of their time.
But the Newton put the ARM microprocessor on the map. ARM stock
generated $700+ million for Apple. That cash helped Jobs buy time to
implement his turnaround. And the high-performance, long-battery-life
market that ARM pioneered made iPod possible.
So, in a roundabout way, Sculley's Newton helped to enable Jobs' iPod.