While in pursuit of the simple, the
clear, the intuitive, the new, I'd like to give whimsy, surprise, and um, the warm embrace of stupidity, their due.
No matter the domain, – virtual or tangible, high tech or high touch,
interfaces or environments, – innovative thinking is accompanied by the opportunity to twist toward one of four emotional
outcomes: the aha! (scientific knowing),
the ah! (aesthetic experience), the ha ha! (humorous relief) and the duh? (what
I’ll call “blessed stupidity”). I’ve had the most success (and fun) when teams
are willing to enjoy a cathartic laugh, to thumb their noses at entrenched
beliefs, to risk sharing funny, stupid thoughts when looking at problems on the edge of what's known. I’ve posted some of these moments at http://zamchicktheblog.blogspot.com.
Any other examples where great ideas were peeking out from behind one's that were just "duh"?