The emerging Social Web is exerting a powerful influence on the online
space. Traffic patterns and search engine rank are feeling the influence of
prime movers like Facebook, Digg, Flickr and Twitter, and old school
e-commerce strategies for promoting findability may well lose their
advantage as these new forms propagate. Dayna Bateman, Sr. Strategic Analyst
for Fry, Inc., will speak to how the architecture of the Social Web and the
rise of Mobile promises to influence e-commerce in the years ahead, and
address some of the ways online merchants -- and those who design for
e-commerce -- can incorporate these models in their site designs.
Dayna Bateman is a senior strategic analyst for the e-commerce consultancy
Fry, Inc. ( http://www.fry.com/ ) where she works with the Product
Development group on the next generation of Fry's Open Commerce Platform and
consults with online retailers to help them make the most of their
multichannel strategy. Dayna came to Fry from Hammacher Schlemmer where she
was Director of Internet Marketing with responsibility for the cataloger's
e-commerce division. In 1999 she was part of the team that developed and
introduced the Blue Nile brand and customer experience to the marketplace.
Dayna has been designing online experiences since 1994 for a client list
that includes Paul Brainerd, creator of PageMaker; usability guru Don
Norman; and the Seattle Public Library.