Starting from Zero: Winning Strategies for No Search Results Pages

I am kicking off my new Search Matters column by starting from zero:
with the article about no search results pages:

http://www.uxmatters.com/mt/archives/2009/02/starting-from-zero-winning-strategies-for-no-search-results-pages.php

....and I'd love to hear your feedback and suggestions.

Thanks!

Greg Nudelman
http://www.GregNudelman.com
P.S. Sorry for cross-posting -- thank you to all who read the article
and left comments on the UXMatters site.