I'll give you no brief as this should be self explanatory. Your feedback
would be of great help to me!
The 3 designs variations are at the following URLs:
And if you have the time to look at it , with the same problem the
Thanks so much!
I copy pasted the first link from my own browser window, the link
should actually have been http://dev.iterating.net/meandmymom/meand
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://dev.iterating.net/meandmymom/meand my mom.jpg seems to be the
more engaging design.
http://dev.iterating.net/day-care/kidtown version 2.jpg is a bit more
visually appealing than http://www.kidtown-usa.org/
This one is the one:
I like the horizontal single chevrons for the list items. Seeing them a lot
but they still look sharp. The main nav close pin paradigm is cool. The not
so sure if he's a bumble bee but still smiling guy makes me smile.
The read more links for the adventure land list should all be aligned to the
right and the ones in the bottom touts should all have a level plane they
are aligned to, the bottom. Same with the sub heading for the touts.
The main content area that has the four pieces needs to be pulled together.
They look like they want to be together and should be but something to tie
it all together is missing. Do something like the clothesline I like so
The search box is kind of hidden. Make it pop and be more prominent.
Contrast, color, something.
Something is not right with the upper left branding me and my mom. I think
me and my mom should be bigger and you should blend something like that
solid circle with the heart in the middle that I saw and remember from one
of your other comps.
Something feels strange with the color of the chevrons and the footer text.
Join now for your email call to action. Not my favorite.
I think you were so happy with the clothesline you ran out of gas on the
rest. If you can put that into each other little area your golden.
What about dad?
And this one:
I dig it. Things seem to be floating around and need to be grounded. I would
lose the stripes going outside of the wrapper, it's kind of distracting and
doesn't really serve a purpose to justify it.
I'd like to see the hover states for Me and My Moms list items. Are you
going to highlight the entire block? I would.
Anyhow, I have no phd or anything really. You might not want to listen to
me. I have another friend who is really talented, I'll send to and ask for
Thanks so much for this
I'm just curious why you said "
http://dev.iterating.net/day-care/kidtown version 2.jpg is a bit more
visually appealing than http://www.kidtown-usa.org/ "?
Angel I went today and tested the designs on a bunch of people in the
target area. Everyone voted for
http://dev.iterating.net/day-care/kidtown version 2.jpg and the
design with the clothespins as their favorite. They understood what
the websites are about in about 6s each. Which made me happy
In any case, they are all just drafts, to see what direction the
design should go (not designed by me)
Any other feedback is very helpful
I want to distinguish two types of designs here:
the one that appeals to mid class and the one that appeals to high
And it seems there's a big discrepancy in what they like. I never
found any material on this issue. I wonder if there is any
I'm glad it went well and I have confirmation I have the mind of a teen
mother wanting to bond with her daughter.
I thought about your comps well I was driving. I think the stripe on the
kids one that bleeds over the wrapper could stay if you muted the color &
the join call to action might work better if it said 'Subscribe (button) to
our free newsletter'. Studies show people go bananas for "FREE". I think the
foreground (interactive element plane) needs to be lifted off the background
plane (feathered flourishes etc...) a tinge more. I would make the buttons
have a consistent visual treatment, gloss, css, no bevels!
I really just reverberated stuff creative directors left in their outboxes
that handed down their machines, lol. JD wherever you are their was a load
of good critiques in your outbox...I think he did it on purpose.
I piggie backed your links,with somethin I'm working on, to a friend asking
for some feedback as well. I'll forward to you if and when I hear something.
6 seconds. Nice. The message was clear my only nitpicking was
On Sun, Feb 22, 2009 at 6:19 PM, Alina <alina at iterating.net> wrote:
> Thanks so much for this
> I'm just curious why you said "
> http://dev.iterating.net/day-care/kidtown version 2.jpg is a bit more
> visually appealing than http://www.kidtown-usa.org/ "?
> Angel I went today and tested the designs on a bunch of people in the
> target area. Everyone voted for
> http://dev.iterating.net/day-care/kidtown version 2.jpg and the
> design with the clothespins as their favorite. They understood what
> the websites are about in about 6s each. Which made me happy
> In any case, they are all just drafts, to see what direction the
> design should go (not designed by me)
> Any other feedback is very helpful
> I want to distinguish two types of designs here:
> the one that appeals to mid class and the one that appeals to high
> And it seems there's a big discrepancy in what they like. I never
> found any material on this issue. I wonder if there is any
> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> Posted from the new ixda.org
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About why http://dev.iterating.net/day-care/kidtown version 2.jpg is
-Better use of colors
-Grid based content layout
-Choice of fonts used is excellent.
-Icons are present and not over used.
I can see the importance of the stripe to highlight the search box
but I find the way the stripe 'bends' on the left of the page to be
too distracting. Perhaps if the stripes were given the same end/edge
styling as the tabs in the 'take the virtual tour' section, the
stripes wouldn't be so assertive.
As the mother of a 5 and 2 year old, I thought that version 2 was great,
and having lived in schaumburg before, wished that I could send my kids
to that daycare, as it seemed that they would be well cared-for. I liked
that it showed the kids engaged in learning (puzzles) with a concerned
caretaker right next to them. I liked that I would be able to take a
virtual tour of the place as well. It personally impacted me as this is
close to the interaction good parents have with their children, and what
working parents are seeking to emulate when they can't be there
personally. One concern would be there the optional banner would
preclude me from immediately seeing that there was a virtual tour
available, which in my opinion is very important, as it helps parents
preview the daycare so that they don't waste time going to a lot of
centers that do not align with their expectations. I had to spend a lot
of time going to several centers that didn't meet my children's needs
before I found one that did. This would have helped streamline the
process, as one use case is when a parent is looking for a new daycare,
doesn't have a current daycare and is worried about availability and the
distance from home or work (how far away from their children they'll
be). In my case, I'd just moved to a new city and started a new job and
had to find a center within three days.
I liked the me and my mom; very clean and lots of white space. But as a
parent, I wasn't immediately drawn in as I was with the pictures of the
children learning while being cared for, or as the audience is
different, I wasn't immediately drawn in by what pictures of what
adventures my children and I could do. It is much more of an exploratory
site, but very well-designed.
Irrespective of the clean design and professional look of version 3,
the photos create an emotional connection that strongly trumps the
Thank you Steve for your clarification.
Angel and Paul, you'd been of great help!
Jordan, your opinion makes a lot of sense, and it's great that it
comes from the targeted moms!