Software Websites: Box Shots?

25 Feb 2009 - 11:09pm
5 years ago
4 replies
259 reads
Brad Ford
2008

how about screen shots of the software

On Wed, Feb 25, 2009 at 7:33 PM, Sabina S. <sabinaux at gmail.com> wrote:

> Imagine you design Websites for software products. Your company's
> products are compelling and well designed. What do you put on your
> Website homepage? How do you fulfill your mission of distinguishing
> your product suite when some of your products are similar?
>
> To add more context, imagine you know that many of your customers
> will download the software on the spot when they visit your site. A
> few will order physical copies.
>
> The defacto standard seems to be box shots -- thumbnail images of the
> box the software comes in. Is that how you would approach the design?
> Why? Why not? What else would you do or what would you do
> differently? Why?
>
>
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--
Brad Ford
Art Director
801.699.7038
www.superbigfundesign.com

--------------------------------------

"Reality is merely an illusion,
albeit a very persistent one."

-Albert Einstein

Comments

26 Feb 2009 - 12:45am
Anonymous

I'm glad you asked this question. Recently I needed to purchase CD
burning software and did some searching online for a product to suit
my needs. So I have some very recent thoughts relevant to this
question.

Why would users/potential customers want to see an image of the
product box? Especially since many of them will purchase the
downloadable version.

Here's some alternative ideas:
- testimonial videos - short testimonials from real customers
(last.fm used to have some great, punchy rollover videos on their
site)
- screenshots from the software (as Brad has already mentioned) to
give the customer a feel for the interface
- conceptualised task flow diagrams - to help show how
simple/quick/easy it is to get things done with the software.

No more product box shots...please! ;)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=39255

26 Feb 2009 - 2:23am
Jarod Tang
2007

Typical use case are attractive: how could we use it in which kind of context...

It's the way we design, and we sale designed products.

--jarod

On Wed, 25 Feb 2009 18:33:10, Sabina S. <sabinaux at gmail.com> wrote:
> Imagine you design Websites for software products. Your company's
> products are compelling and well designed. What do you put on your
> Website homepage? How do you fulfill your mission of distinguishing
> your product suite when some of your products are similar?
>
> To add more context, imagine you know that many of your customers
> will download the software on the spot when they visit your site. A
> few will order physical copies.
>
> The defacto standard seems to be box shots -- thumbnail images of the
> box the software comes in. Is that how you would approach the design?
> Why? Why not? What else would you do or what would you do
> differently? Why?
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

--
Sent from my mobile device

http://designforuse.blogspot.com/

26 Feb 2009 - 2:38am
Angel Marquez
2008

An image of triplets, preferably attractive females smiling as if they just
did the download, with different browser ball caps (mozilla, chrome, safari)
and OS T-shirts (OSX, XP, Linux) that when clicked initiate the
corresponding configuration download.
OR
something like this:
http://www.versiontracker.com

I was going to say testimonials...studies show...

26 Feb 2009 - 3:08am
Angel Marquez
2008

Maybe check this out:http://www.livefaceonweb.com/samples/sample1.aspx

I WAS working on something similar and a friend sent me the link. Not very
practical but different.

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