Where do Gen Y Mom's go online?

2 Mar 2009 - 2:08pm
5 years ago
15 replies
2259 reads
Heather Anderson
2008

Does anyone have any research or background in Gen Y Mom's, and where they
are going online? Or any type of online behavioral background? Would love
to get any info, have a crazy deadline!

Smiles,

Heather

Heather Anderson
User Experience Architect

<m> 818.292.2766
<f> 888.672.6852
<aim> phluxy

Please help save trees, print only if necessary.

Comments

2 Mar 2009 - 4:10pm
Christine Boese
2006

You might check out this link:

http://digitalmom.razorfish.com/publication/?m=4248&l=1

here's some info about it:

Razorfish <http://www.razorfish.com/> just released the results of a study
done in partnership with Cafe Mom that examined how Mom's live in a digital
world. Digital Mom <http://digitalmom.razorfish.com/> consists of two
companion studies. The first study, conducted by Razorfish focuses on how
digital moms are adopting social and emerging technologies. The second
study, prepared by CafeMom--the largest social networking site for moms--
concentrates on the role that social media play in helping to inform
purchase decisions, among other key trends.
1,500 "digital moms"--defined as women with at least one child under 18 in
the home who have engaged with two or more emerging technologies and who
have researched, sought advice or purchased a product online in the last
three months. Results confirm digital moms have moved beyond email and
search, and are now active users of Web 2.0 technologies. The majority of
moms are using social networks (65%) and text messaging (56%). More than
half of these moms are also gamers, with 52% of them playing games online or
via a console.

etc...

On Mon, Mar 2, 2009 at 3:08 PM, Heather Anderson <phlux777 at gmail.com> wrote:

> Does anyone have any research or background in Gen Y Mom's, and where they
> are going online? Or any type of online behavioral background? Would love
> to get any info, have a crazy deadline!
>
> Smiles,
>
> Heather
>
>
>
> Heather Anderson
> User Experience Architect
>
> <m> 818.292.2766
> <f> 888.672.6852
> <aim> phluxy
>
> Please help save trees, print only if necessary.
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

2 Mar 2009 - 4:02pm
Alexa Andrzejewski
2008

I'm not sure what this is like, but Avenue A Razorfish has a special
report called "Digital Mom" that may help.

http://www.razorfish.com/#/ideas/reports-and-papers/special-reports/

Alexa

On Mar 2, 2009, at 12:08 PM, Heather Anderson wrote:

> Does anyone have any research or background in Gen Y Mom's, and
> where they
> are going online? Or any type of online behavioral background?
> Would love
> to get any info, have a crazy deadline!
>
> Smiles,
>
> Heather
>
>
>
> Heather Anderson
> User Experience Architect
>
> <m> 818.292.2766
> <f> 888.672.6852
> <aim> phluxy
>
> Please help save trees, print only if necessary.
>
>
> ________________________________________________________________
> Reply to this thread at ixda.org
> http://www.ixda.org/discuss?post=39411
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help

Alexa Andrzejewski
Interaction Designer at Adaptive Path
alexa at adaptivepath.com :: 415-495-8270
Use code FOAA for a 15% discount on any Adaptive Path event.

2 Mar 2009 - 6:28pm
gretchen anderson
2005

I'm technically a Gen X mom, but I'm no dinosaur. ;) Sites I've gotten a
lot out of include:

Babycenter.com
Askdrsears.com
Wholesomebabyfood.com
Berkeley parent's network (an email list for the Bay Area, but common
topics get archived online)
Kellymom.com

Email lists are an awesome resource for quick answers, some are big
(like BPN) and some are more local (a group of moms might make their
own)
I have also found that social networking tools are a great resource. If
I ask a question or Twitter about an issue, generally a few moms in my
network will offer support, advice and help.
In general, my anecdotal experience is that the internet is my first
place to look for info, especially around something acute/immediate.

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
Heather Anderson
Sent: Monday, March 02, 2009 12:09 PM
To: discuss at ixda.org
Subject: [IxDA Discuss] Where do Gen Y Mom's go online?

Does anyone have any research or background in Gen Y Mom's, and where
they
are going online? Or any type of online behavioral background? Would
love
to get any info, have a crazy deadline!

Smiles,

Heather

Heather Anderson
User Experience Architect

<m> 818.292.2766
<f> 888.672.6852
<aim> phluxy

Please help save trees, print only if necessary.
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... discuss at ixda.org
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help

2 Mar 2009 - 2:08pm
Heather Anderson
2008

Does anyone have any research or background in Gen Y Mom's, and where they
are going online? Or any type of online behavioral background? Would love
to get any info, have a crazy deadline!

Smiles,

Heather

Heather Anderson
User Experience Architect

<m> 818.292.2766
<f> 888.672.6852
<aim> phluxy

Please help save trees, print only if necessary.

2 Mar 2009 - 4:10pm
Christine Boese
2006

You might check out this link:

http://digitalmom.razorfish.com/publication/?m=4248&l=1

here's some info about it:

Razorfish <http://www.razorfish.com/> just released the results of a study
done in partnership with Cafe Mom that examined how Mom's live in a digital
world. Digital Mom <http://digitalmom.razorfish.com/> consists of two
companion studies. The first study, conducted by Razorfish focuses on how
digital moms are adopting social and emerging technologies. The second
study, prepared by CafeMom--the largest social networking site for moms--
concentrates on the role that social media play in helping to inform
purchase decisions, among other key trends.
1,500 "digital moms"--defined as women with at least one child under 18 in
the home who have engaged with two or more emerging technologies and who
have researched, sought advice or purchased a product online in the last
three months. Results confirm digital moms have moved beyond email and
search, and are now active users of Web 2.0 technologies. The majority of
moms are using social networks (65%) and text messaging (56%). More than
half of these moms are also gamers, with 52% of them playing games online or
via a console.

etc...

On Mon, Mar 2, 2009 at 3:08 PM, Heather Anderson <phlux777 at gmail.com> wrote:

> Does anyone have any research or background in Gen Y Mom's, and where they
> are going online? Or any type of online behavioral background? Would love
> to get any info, have a crazy deadline!
>
> Smiles,
>
> Heather
>
>
>
> Heather Anderson
> User Experience Architect
>
> <m> 818.292.2766
> <f> 888.672.6852
> <aim> phluxy
>
> Please help save trees, print only if necessary.
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

2 Mar 2009 - 4:02pm
Alexa Andrzejewski
2008

I'm not sure what this is like, but Avenue A Razorfish has a special
report called "Digital Mom" that may help.

http://www.razorfish.com/#/ideas/reports-and-papers/special-reports/

Alexa

On Mar 2, 2009, at 12:08 PM, Heather Anderson wrote:

> Does anyone have any research or background in Gen Y Mom's, and
> where they
> are going online? Or any type of online behavioral background?
> Would love
> to get any info, have a crazy deadline!
>
> Smiles,
>
> Heather
>
>
>
> Heather Anderson
> User Experience Architect
>
> <m> 818.292.2766
> <f> 888.672.6852
> <aim> phluxy
>
> Please help save trees, print only if necessary.
>
>
> ________________________________________________________________
> Reply to this thread at ixda.org
> http://www.ixda.org/discuss?post=39411
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help

Alexa Andrzejewski
Interaction Designer at Adaptive Path
alexa at adaptivepath.com :: 415-495-8270
Use code FOAA for a 15% discount on any Adaptive Path event.

2 Mar 2009 - 6:28pm
gretchen anderson
2005

I'm technically a Gen X mom, but I'm no dinosaur. ;) Sites I've gotten a
lot out of include:

Babycenter.com
Askdrsears.com
Wholesomebabyfood.com
Berkeley parent's network (an email list for the Bay Area, but common
topics get archived online)
Kellymom.com

Email lists are an awesome resource for quick answers, some are big
(like BPN) and some are more local (a group of moms might make their
own)
I have also found that social networking tools are a great resource. If
I ask a question or Twitter about an issue, generally a few moms in my
network will offer support, advice and help.
In general, my anecdotal experience is that the internet is my first
place to look for info, especially around something acute/immediate.

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
Heather Anderson
Sent: Monday, March 02, 2009 12:09 PM
To: discuss at ixda.org
Subject: [IxDA Discuss] Where do Gen Y Mom's go online?

Does anyone have any research or background in Gen Y Mom's, and where
they
are going online? Or any type of online behavioral background? Would
love
to get any info, have a crazy deadline!

Smiles,

Heather

Heather Anderson
User Experience Architect

<m> 818.292.2766
<f> 888.672.6852
<aim> phluxy

Please help save trees, print only if necessary.
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... discuss at ixda.org
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help

2 Mar 2009 - 5:24pm
Mathew Sanders
2009

you could ask members at http://www.twittermoms.com :-)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=39411

3 Mar 2009 - 5:17pm
Jeffrey D. Gimzek
2007

On Mar 2, 2009, at 3:24 PM, Mathew Sanders wrote:

> you could ask members at http://www.twittermoms.com :-)

Meetup is a big mommy site also.

3 Mar 2009 - 6:40pm
Sharon Greenfield5
2008

http://celebrity-babies.com ?
Hehe.

>
>
>> you could ask members at http://www.twittermoms.com :-)
>
>
>
> Meetup is a big mommy site also.

3 Mar 2009 - 8:09pm
Jenifer Tidwell
2003

Another well-known community is the discussion forum associated with
Mothering magazine:
http://www.mothering.com/discussions/

Facebook is extremely popular among many mothers I know online, as well.
(Which should come as no surprise.) LiveJournal used to have some very busy
parenting forums several years ago; it's probably declined since then,
relative to Facebook and other networking sites. And while email might be
seen as old-fashioned by some, it seems to be heavily used for small or
localized networks of like-minded mothers. This is anecdotal, so discount
as needed.

- Jenifer

On Mon, Mar 2, 2009 at 3:08 PM, Heather Anderson <phlux777 at gmail.com> wrote:

> Does anyone have any research or background in Gen Y Mom's, and where they
> are going online? Or any type of online behavioral background? Would love
> to get any info, have a crazy deadline!
>
> Smiles,
>
> Heather
>
>
>
> Heather Anderson
> User Experience Architect
>
> <m> 818.292.2766
> <f> 888.672.6852
> <aim> phluxy
>
> Please help save trees, print only if necessary.
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

--
---------------------------------------
Jenifer Tidwell
jenifer.tidwell at gmail.com
http://designinginterfaces.com
http://jtidwell.net

3 Mar 2009 - 7:03pm
Molly
2009

check out workingmomonline.org

it's just gotten started, and it's a faith based community. It's
a great opportunity at the moment...

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=39411

4 Mar 2009 - 8:56am
shannonsorensen
2007

http://www.urbanmamas.com/

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
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4 Mar 2009 - 9:28am
Anonymous

Did you try http://www.urbanbaby.com/? The message boards are HUGE on this
site.

Cheers,
Cindy

4 Mar 2009 - 1:52pm
Jose Mendoza
2009

Check out:
http://www.babycenter.com/

My wife is a daily visitor.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=39411

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