[EVENT] Boston IxDA: Funny Business - Using Comics in the Design Process. Thursday evening, 3/19.

5 Mar 2009 - 8:31pm
667 reads
Boston IxDA
2008

Many of the challenges we face as designers relate not to the quality of our
work, but the communication of our ideas. Boston IxDA is thrilled to host *Amy
Cueva,* Co-Founder and Chief Experience Officer at Mad*Pow, who will be
conducting a “how to” session on getting started with comics from a
strategy, process and tools perspective.

This event is open to all. However in the event of a last minute change,
follow us on http://twitter.com/bostonixda or sign up to our mailing list
here: http://tinyurl.com/azr77t

When <http://tinyurl.com/dz8ba6>: Thursday, *March 19th*. 6:30 socializing,
7pm start.
Where: *Autodesk.* 1560 Trapelo Road, Waltham, MA.
<http://tinyurl.com/cv4wro>

Event Description:
For years, usability professionals and interaction designers alike have been
using flow diagrams to demonstrate existing and proposed task flows. We have
integrated the great thinking from Kevin Cheng into our design process by
using the comic strip model to illustrate points of user frustration with
existing flows, recommend new approaches, and communicate how the
corporation and technology might support the solution. It has proven to be a
very engaging communication, combining the persona, their context and mental
model, other influencers, their multi-channel interactions and a high level
start to interface design.

Amy's Bio:
Amy partners with clients like Google, Aetna, Fidelity, and Monster to
create strong cross-channel digital strategies, first class user
experiences, and streamlined internal processes. She built Mad*Pow's
user-centered design methodology as the vehicle to synergize business goals,
customer needs, and technology requirements. She is the secretary and one of
the charter members of the NH UPA <http://www.nhupa.org/>, is speaking at UPA
2009 <http://www.usabilityprofessionals.org/conference/2009/>, and was
selected as one of Mass High Tech’s Women to Watch in
2009<http://www.masshightech.com/stories/2009/01/19/daily47-Mass-High-Tech-announces-Women-to-Watch-award-winners.html>
.

Prior to Mad*Pow, Amy worked for Putnam Investments simplifying experiences
for both investors and employees. She also spent time at MicroArts, Sapient,
and Sun Microsystems designing business to business financial applications,
marketing sites, and intranet sites. Prior to starting her career, Amy was
privileged to have the opportunity to study art history, painting and
architecture at La Sorbonne in Paris, France.

--
IxDA Boston organisers: Lisa, Jesse & Pauric
local site: http://www.bostonixda.org
Feed: http://boston-ixda.blogspot.com/feeds/posts/default

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