Does this work?

8 Dec 2004 - 1:50am
9 years ago
5 replies
446 reads
Listera
2004

Has any of the Brits here seen this in action:

'Clicks and bricks' trick tempts window shoppers
<http://www.theregister.co.uk/2004/12/07/isw_window_shopping/>

Ziya
Nullius in Verba

Comments

8 Dec 2004 - 10:45am
Thomas Vander Wal
2004

Very nice.

The use of mobile to capture info and communicate to a device with
more processing power that can make predictive judgements is a really
nice model. The example has relatively few variables, which can make
it rather quick. Knowing or understanding what variables to use is
the key, as well as having access to the variables.

All the best,
Thomas

On Wed, 08 Dec 2004 01:50:56 -0500, Listera <listera at rcn.com> wrote:
> [Please voluntarily trim replies to include only relevant quoted material.]
>
> Has any of the Brits here seen this in action:
>
> 'Clicks and bricks' trick tempts window shoppers
> <http://www.theregister.co.uk/2004/12/07/isw_window_shopping/>

8 Dec 2004 - 6:52pm
Stewart Dean
2004

Hi Listra,

Interesting. I work for a company who works with a high street store chain
and has worked on window displays (different company). I'll drop by the
store in question and I'll check it out (a also work not that far from
Covent Garden.

Stewart Dean

>From: Listera <listera at rcn.com>
>To: IxD <discuss-interactiondesigners.com at lists.interactiondesigners.com>
>Subject: [ID Discuss] Does this work?
>Date: Wed, 08 Dec 2004 01:50:56 -0500
>
>[Please voluntarily trim replies to include only relevant quoted material.]
>
>Has any of the Brits here seen this in action:
>
>'Clicks and bricks' trick tempts window shoppers
><http://www.theregister.co.uk/2004/12/07/isw_window_shopping/>
>
>Ziya
>Nullius in Verba
>
>
>
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9 Dec 2004 - 1:45pm
Lada Gorlenko
2004

L> Has any of the Brits here seen this in action:
L> 'Clicks and bricks' trick tempts window shoppers
L> <http://www.theregister.co.uk/2004/12/07/isw_window_shopping/>

Passed it last night. It's an oversized vertical touchscreen,
5x3 feet. A typical meeting-room white screen to which a catalogue
image is projected. The window in front of the screen is covered
with something that looks like clean film. You can touch the window ...
with little magic happening. Out of hours (was around 9pm) is did
nothing but invited me to see more inside. Sound is barely
distinguishable on a tiny busy street. The whole thing looks cheesy.
Nothing new or exiting on the interaction side.

Lada

9 Dec 2004 - 2:13pm
Listera
2004

Lada Gorlenko:

> The whole thing looks cheesy. Nothing new or exiting on the interaction side.

Was it a matter of poor execution? Or is there no possibility for the
approach, even if smarter people could put it together?

Ziya
Nullius in Verba

10 Dec 2004 - 6:40am
Lada Gorlenko
2004

>> The whole thing looks cheesy. Nothing new or exiting on the interaction side.

L> Was it a matter of poor execution? Or is there no possibility for the
L> approach, even if smarter people could put it together?

Well, I didn't see much, as I said, either because there is not much to
see or because they don't want customers to see anything off hours.
But from a few screens I saw, it looked like a touch-screen
catalogue, the one you expect and often find inside a store (especially
catalogue-based stores). If it is just a store catalogue brought
outside, I don't see what's new about the interaction. So it flashes
and shouts at you to attract attention (remember, it's just around the
corner from Leicester Square tube station, one of the noisiest places
in London). If you ask me, Bergdorf Goodman window on 5th Ave.
stimulates imagination much better and much more subtle, especially
this time of year.

I'll do an express heuristic evaluation of the window when I am in
London next time in day light.

Lada

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