Cross-post: [Event]: ERGOSS Singapore I Seminar: Experience Design @ Dell | 25th March | UniSIM

17 Mar 2009 - 11:49pm
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Lakshmanan Laks...

About the Seminar:
Ergonomic Society of Singapore and UniSIM present you this seminar
that highlights the methods that Dell has adopted in today’s
economically challenging times to meet its customers’ expectations
and at the same time not to forget the core Dell tenants of
customization and personalization.

What you will learn:
– Examples of process adopted at Dell to improve user experience.

– Results achieved out of the new processes.

– Challenges ahead for Dell to continue to deliver great user

About the Speaker:
Dr. Greg Breinholt
Regional Director UX (User Experience), DELL | Experience Design

Greg manages the User Experience (UX) team for Dell, Singapore,
designing global IT products to Consumer and Business customers. He
has more than 16 years experience, working for multi-National
companies as a consultant based in both Switzerland and Germany. He
previously worked in Singapore at Philips Design, where he managed
the Interactive Design team that was responsible for user experience
on consumer electronic products. He has a Masters in Ergonomics from
Birmingham University, UK, and a Doctorate from the Swiss Federal
Institute of Technology Zurich (ETHZ). Greg still finds satisfaction
when he can see how the customer’s experience was enhanced by his
team’s involvement, regardless of the scale of a project, or the
nature of the product or solution.

Date: 25 March 2009

Time: 7:00- 9:00 pm

UniSIM Headquarters
461 Clementi Road
Staff Lounge (Level 5)
Singapore 599491

Fees: Free

Limited seats only
RSVP by 23 March 2009
Email: committee at

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