Lexus ad, another mention of design and usability

27 Mar 2009 - 7:11am
5 years ago
3 replies
584 reads
Joel Eden
2006

I know people have already discussed the Ford designer TV commercial
here, so I thought I would note a related ad...maybe it's a trend...is
design becoming more of a differentiator with the economy the way it
is? Will Ford start staying "usability is job #1?"

So, this morning I saw a TV ad for Lexus in the Philly area (Koons
Lexus dealership) that when referring to the RX400h model, claimed
"Intelligent design, and usability!"

This was the claim for the soccer mom part of the ad, which was
preceded by the same actress dressed more for business and a night on
the town for two other Lexus models; so design and usability were
reserved for the person on the go, not for the performance-minded.

Is anyone else seeing examples of increased mainstream use of
design/usability as a differentiator, especially off of the web?

Joel

Comments

27 Mar 2009 - 8:33am
Ryango
2009

Yes, I think claims of usability are the norm now for software

Unfortunately, Marketing being aware of the importance of usability and Development being aware of it are two different things.

27 Mar 2009 - 1:49pm
Dev Yamakawa
2007

I saw this ad on the web in January '09 for the Acura MDX SUV. Tagline:
"Advancing the user experience." It struck me as a funny choice of words for
a car ad. I would have expected language like "Advancing the driving
experience" or something a long those lines. User Experience is quite the
buzz-word these days :)

http://www.flickr.com/photos/dyamakawa/3389698267/

Dev

On Fri, Mar 27, 2009 at 6:11 AM, Joel Eden <joel.eden at gmail.com> wrote:

> I know people have already discussed the Ford designer TV commercial
> here, so I thought I would note a related ad...maybe it's a trend...is
> design becoming more of a differentiator with the economy the way it
> is? Will Ford start staying "usability is job #1?"
>
> So, this morning I saw a TV ad for Lexus in the Philly area (Koons
> Lexus dealership) that when referring to the RX400h model, claimed
> "Intelligent design, and usability!"
>
> This was the claim for the soccer mom part of the ad, which was
> preceded by the same actress dressed more for business and a night on
> the town for two other Lexus models; so design and usability were
> reserved for the person on the go, not for the performance-minded.
>
> Is anyone else seeing examples of increased mainstream use of
> design/usability as a differentiator, especially off of the web?
>
> Joel
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
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>

27 Mar 2009 - 1:59pm
Angel Marquez
2008

"Enhanced"&
"Experience"

were last quarters most sited by my self. Everything I did had and enhanced
experience, my bottled water, my movies, my music, etc....

On Fri, Mar 27, 2009 at 12:49 PM, Dev Yamakawa <dev.yamakawa at gmail.com>wrote:

> I saw this ad on the web in January '09 for the Acura MDX SUV. Tagline:
> "Advancing the user experience." It struck me as a funny choice of words
> for
> a car ad. I would have expected language like "Advancing the driving
> experience" or something a long those lines. User Experience is quite the
> buzz-word these days :)
>
> http://www.flickr.com/photos/dyamakawa/3389698267/
>
> Dev
>
> On Fri, Mar 27, 2009 at 6:11 AM, Joel Eden <joel.eden at gmail.com> wrote:
>
> > I know people have already discussed the Ford designer TV commercial
> > here, so I thought I would note a related ad...maybe it's a trend...is
> > design becoming more of a differentiator with the economy the way it
> > is? Will Ford start staying "usability is job #1?"
> >
> > So, this morning I saw a TV ad for Lexus in the Philly area (Koons
> > Lexus dealership) that when referring to the RX400h model, claimed
> > "Intelligent design, and usability!"
> >
> > This was the claim for the soccer mom part of the ad, which was
> > preceded by the same actress dressed more for business and a night on
> > the town for two other Lexus models; so design and usability were
> > reserved for the person on the go, not for the performance-minded.
> >
> > Is anyone else seeing examples of increased mainstream use of
> > design/usability as a differentiator, especially off of the web?
> >
> > Joel
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > Unsubscribe ................ http://www.ixda.org/unsubscribe
> > List Guidelines ............ http://www.ixda.org/guidelines
> > List Help .................. http://www.ixda.org/help
> >
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

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