I know people have already discussed the Ford designer TV commercial
here, so I thought I would note a related ad...maybe it's a trend...is
design becoming more of a differentiator with the economy the way it
is? Will Ford start staying "usability is job #1?"
So, this morning I saw a TV ad for Lexus in the Philly area (Koons
Lexus dealership) that when referring to the RX400h model, claimed
"Intelligent design, and usability!"
This was the claim for the soccer mom part of the ad, which was
preceded by the same actress dressed more for business and a night on
the town for two other Lexus models; so design and usability were
reserved for the person on the go, not for the performance-minded.
Is anyone else seeing examples of increased mainstream use of
design/usability as a differentiator, especially off of the web?