What does the number 0 imply?

31 Mar 2009 - 4:55pm
5 years ago
7 replies
583 reads
Eugene Kim
2005

I'm working on a mobile site which includes keypad shortcuts for
navigating a list of items (e.g. press the 1 hard key to open the
first item, 2 for the second item, etc.). There's a question of
whether associating an item with 0 (which usually represents the
tenth item in the list on many mobile devices) will have a negative
impact on that item. In our case, it concerns a list of businesses.

There are 2 parties involved, the business and the end user. Our PM
feels businesses will not want to be listed as 0 (even though this
can change) and that many users may devalue a business listed as
such. I feel that's probably going a little extreme on how they
interpret the shortcut, but I do wonder about users who may not be
familiar with these shortcuts and whether they'll be confused by the
use of 0 at the end of the list.

What does it imply to you?

Comments

31 Mar 2009 - 5:54pm
ambroselittle
2008

On Tue, Mar 31, 2009 at 10:55 AM, Eugene Kim <v6 at mindspring.com> wrote:

> What does it imply to you?
>

Operator--someone to talk to. Seriously. When I'm listening to the
tiresome phone menus and just want to talk to someone, I hit 0. I would be
reluctant to assign it to anything but that.

But, if you have to, thinking from potential users' perspectives, I really
don't think they'll care. Think about it. If you've waited all the way to
9 to hear your options and you hear 0, and it is what you want, you just hit
0. You don't sit there and ponder if it means that the people or orgs
associated with 0 are nothings. And I would wager you don't think "why is 0
at the end?" because it is on the bottom of most keypads (that I've
encountered anyways).

Just my opinions, of course.

--Ambrose

31 Mar 2009 - 5:58pm
Angel Marquez
2008

0=originzero=end

On Tue, Mar 31, 2009 at 7:55 AM, Eugene Kim <v6 at mindspring.com> wrote:

> I'm working on a mobile site which includes keypad shortcuts for
> navigating a list of items (e.g. press the 1 hard key to open the
> first item, 2 for the second item, etc.). There's a question of
> whether associating an item with 0 (which usually represents the
> tenth item in the list on many mobile devices) will have a negative
> impact on that item. In our case, it concerns a list of businesses.
>
> There are 2 parties involved, the business and the end user. Our PM
> feels businesses will not want to be listed as 0 (even though this
> can change) and that many users may devalue a business listed as
> such. I feel that's probably going a little extreme on how they
> interpret the shortcut, but I do wonder about users who may not be
> familiar with these shortcuts and whether they'll be confused by the
> use of 0 at the end of the list.
>
> What does it imply to you?
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31 Mar 2009 - 6:00pm
Sharon Greenfield5
2008

0 to me connotes the 'home page', 'starting page', or 'back' function
(to get to the homepage.)

On Mar 31, 2009, at 2:55 PM, Eugene Kim wrote:

> I'm working on a mobile site which includes keypad shortcuts for
> navigating a list of items (e.g. press the 1 hard key to open the
> first item, 2 for the second item, etc.). There's a question of
> whether associating an item with 0 (which usually represents the
> tenth item in the list on many mobile devices) will have a negative
> impact on that item. In our case, it concerns a list of businesses.
>
> There are 2 parties involved, the business and the end user. Our PM
> feels businesses will not want to be listed as 0 (even though this
> can change) and that many users may devalue a business listed as
> such. I feel that's probably going a little extreme on how they
> interpret the shortcut, but I do wonder about users who may not be
> familiar with these shortcuts and whether they'll be confused by the
> use of 0 at the end of the list.

31 Mar 2009 - 6:02pm
Casey Edgeton
2008

Caveat: I've never used a non-iPhone mobile site so I'm probably not your
target user.
As someone with a programming background, before seeing the list of names, I
would actually assume that 0 was the first option. Once I saw the list it
would not surprise me to see it at the end, though.

As far as placing a company with 0, I would never see that as a negative
thing.

If the user noticed the 0, I would hope they see the numbers near the rest
of the company names and see a pattern rather than thinking you've deemed
this company as a "zero".

c a s e y e d g e t o n
---------------------------------
Interaction Designer | http://www.designasaurusrex.com
cedgeton at gmail.com | casey.edgeton at oracle.com

On Tue, Mar 31, 2009 at 7:55 AM, Eugene Kim <v6 at mindspring.com> wrote:

> I'm working on a mobile site which includes keypad shortcuts for
> navigating a list of items (e.g. press the 1 hard key to open the
> first item, 2 for the second item, etc.). There's a question of
> whether associating an item with 0 (which usually represents the
> tenth item in the list on many mobile devices) will have a negative
> impact on that item. In our case, it concerns a list of businesses.
>
> There are 2 parties involved, the business and the end user. Our PM
> feels businesses will not want to be listed as 0 (even though this
> can change) and that many users may devalue a business listed as
> such. I feel that's probably going a little extreme on how they
> interpret the shortcut, but I do wonder about users who may not be
> familiar with these shortcuts and whether they'll be confused by the
> use of 0 at the end of the list.
>
> What does it imply to you?
>

31 Mar 2009 - 6:07pm
ambroselittle
2008

On Tue, Mar 31, 2009 at 6:54 PM, J. Ambrose Little
<ambrose at aspalliance.com>wrote:
> A bunch of irrelevant stuff..

Oops. I missed the "site" part. My bad..

-a

31 Mar 2009 - 7:27pm
Eugene Kim
2005

Thanks for the replies.

Yes, this is in regards to a mobile site and not a phone tree, but
from the other responses I wonder if this is even used enough to
warrant implementing keypad shortcuts. On most phones (excluding
modern phones such as iPhone, Win Mobile, BB, etc.) you're likely
to find this in your regular phone navigation, too. Have you guys
used this before? I haven't come across a device that uses 0 to
connote "home" or "end".

In addition to various phone menu systems, here are some mobile sites
which make use of keypad navigation:
- Citysearch reults (http://m.citysearch.com)
- ask.com (text only) (http://m.ask.com)
- New York Times (http://mobile.nytimes.com)
- Earthcomber mobile weblink (http://m.earthcomber.com)

They vary in the number of items listed, but they make use of the
keypad shortcut.

The suggestion to lead with 0 is interesting, but I feel it may
confuse when viewing feedback on results (e.g. Results 1-10 of 232)
whereas you're actual list will show 0 - 9. Plus the 0 hard key is
usually the last numeral on the keypad (at the bottom) which doesn't
seem to convey the correct order. But still something to consider.

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=40864

1 Apr 2009 - 8:21am
Frank Siraguso
2008

Can't say that I worry about it much. If you need it, use it. The
Romans didn't have one and it didn't stop 'em from building roads
and aqueducts.

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=40864

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